12 Geniuses E188 — Eric on why Costco endures: 'a prescient founder in Jim Sinegal who protected the company from external financial pressures'

MacPherson posted a clip from episode 188 of 12 Geniuses, his interview with Eric, to LinkedIn. The segment takes Costco as its case study.

“Eric Ries, author of 'Incorruptible,' explains why Costco can attribute its success to a prescient founder in Jim Sinegal who protected the company from external financial pressures.” — Don MacPherson on LinkedIn