12 Geniuses E188 — Eric on why Costco endures: 'a prescient founder in Jim Sinegal who protected the company from external financial pressures'

Don MacPherson hosts Eric on 12 Geniuses episode 188 to unpack Costco's 40-year run — attributing its endurance to Jim Sinegal's foresight in building governance structures that shielded the company from external financial pressures.

“Eric Ries, author of 'Incorruptible,' explains why Costco can attribute its success to a prescient founder in Jim Sinegal who protected the company from external financial pressures.” — Don MacPherson on LinkedIn