Sudha Shankar (Troo founder, India) — 'Losses are expensive tuition. Most founders pay the fee and skip the class.'

Sudha Shankar — founder of Troo (India) — returns from a 45-day school-signing trip through India (7 schools signed) and publishes a substantive founder-in-action reflection. Names Eric Ries's Lean Startup among the books that kept her honest during the honest post-mortem she and her team did on every deal (wins and losses).

“Losses are expensive tuition. Most founders pay the fee and skip the class. The audit was us refusing to skip the class. The The Mom Test Book, Eric Ries's The Lean Startup, and Click by Jake Knapp and John Zeratsky kept me honest :)” — Sudha Shankar on LinkedIn