Gloria Adaka (B2B Positioning Consultant) — 'most startups don't die from bad ideas. They die from good ideas that never earned the right to scale'

Adaka is a B2B positioning consultant working with early-stage founders on revenue problems. She finished a corporate externship with Extern built on Eric Ries's thinking about innovation, experimentation and Incorruptible, and names financial gravity as the concept she took away from it, the one she now uses to explain why good ideas fail.

“Three weeks ago, I couldn't have told you what "financial gravity" meant. Today, I can tell you why most startups don't die from bad ideas. They die from good ideas that never earned the right to scale. That's one of the biggest lessons I'm taking away from my corporate externship with Extern, where I got to dive deeper into Eric Ries' thinking around innovation, experimentation and The Incorruptible book.” — Gloria Adaka on LinkedIn