Gloria Adaka (B2B Positioning Consultant) — 'most startups don't die from bad ideas. They die from good ideas that never earned the right to scale'

Gloria Adaka — B2B positioning consultant helping early-stage founders solve revenue problems — wraps her Extern corporate externship studying Ries's frameworks (Lean Startup + Incorruptible), naming financial gravity as the lens she'll carry forward. Includes a punchy reframe of the classic startup-failure narrative: it's not the ideas, it's whether the ideas ever earned the right to scale.

“Three weeks ago, I couldn't have told you what "financial gravity" meant. Today, I can tell you why most startups don't die from bad ideas. They die from good ideas that never earned the right to scale. That's one of the biggest lessons I'm taking away from my corporate externship with Extern, where I got to dive deeper into Eric Ries' thinking around innovation, experimentation and The Incorruptible book.” — Gloria Adaka on LinkedIn