Beth McHugh (JTBD EdTech strategist) — Incorruptible articulated 'what I've felt in EdTech through my own experiences over the years'

Beth McHugh — Jobs-to-be-done Innovation Strategist for EdTech — publishes a 21-like reflection: brought in as a fractional Product leader, asked to build financial projections for a solution that hadn't been defined ('making shit up to give the board a good story'). Ries's framing named the gap she'd been feeling for years — between the stated mission and the incentives shaping what gets funded, renewed, and rewarded.

“I'm reading Eric Ries' Incorruptible, and it has articulated so much of what I've felt in EdTech through my own experiences over the years. One example of many was when I was brought in as a fractional Product leader to fill a gap until they hired a full time person. At first, I was inspired about how they talked about the opportunities and the inspiring mission. Then I was asked to build financial projections for a solution we hadn't even defined. 🙃 There was no evidence behind the numbers. We were making shit up to give the board a good story.” — Beth McHugh on LinkedIn