Jay Friedman (adtech/martech industry veteran) — applying Incorruptible's trust thesis to martech M&A: 'is there a Costco or USAA of martech/adtech?'

Jay Friedman — longtime adtech/martech industry veteran — publishes a mid-read reflection connecting Incorruptible's trust-as-competitive-asset thesis to what he sees in martech/adtech M&A: vendors do so much to acquire and retain customers, but is there a Costco or USAA of the space? Why aren't there more?

“Reading Incorruptible by Eric Ries and watching our martech/adtech market recently (M&A, earnings) and there's an overlap. Vendors do so much work to acquire/retain business, but I'm wondering - is how brands/agencies *feel* when working with a vendor - where vendors get it right or strike out? Is there a Costco or USAA of martech/adtech? Why aren't there more?” — Jay Friedman on LinkedIn