Jay Friedman (adtech/martech industry veteran) — applying Incorruptible's trust thesis to martech M&A: 'is there a Costco or USAA of martech/adtech?'

Friedman is a long-time adtech and martech industry veteran. Reading Incorruptible while watching M&A and earnings move through his own market, he lands on how a brand or agency feels about working with a vendor as what decides which vendors keep the business, and asks why the sector has produced no company of the kind Ries holds up.

“Reading Incorruptible by Eric Ries and watching our martech/adtech market recently (M&A, earnings) and there's an overlap. Vendors do so much work to acquire/retain business, but I'm wondering - is how brands/agencies *feel* when working with a vendor - where vendors get it right or strike out? Is there a Costco or USAA of martech/adtech? Why aren't there more?” — Jay Friedman on LinkedIn