Forbes (Rodger Dean Duncan) — 'Why Eric Ries Thinks The Biggest Threat To Your Company Is Inside The Building'

Forbes senior contributor Rodger Dean Duncan publishes a feature interview with Eric on Incorruptible, framing the thesis as a structural problem — organizations don't lose to competitors; they hollow themselves out from within when incentives reward extraction over stewardship. Rodger draws out Eric's argument that replacing CEOs or rewriting mission statements is beside the point if the incentive system stays intact.

“His premise is both provocative and unsettling: many organizations don't lose because competitors out-innovate them.” — Rodger Dean Duncan in Forbes