Jeffrey Golby — 'The single most important business book I've read' — sent copies to his lawyers, investors and advisors

Jeffrey Golby publishes a 24-like endorsement opening with Jim Sinegal's Costco $1.50 hot-dog quote — *'If you raise the f*cking hot dog price, I will kill you. Figure it out.'* — and calls Incorruptible a diagnosis, prescription, and map for reorienting a company's purpose. The morning after finishing, he sent copies to his lawyers, investors, and advisors.

“I binged Eric Ries new book, Incorruptible: Why Good Companies Go Bad, and How Great Companies Stay Great - and it might be the single most important business book I've read. Most business books hand you tips. Incremental stuff to mull on. This one is a diagnosis, a prescription, and an actual map for reorienting how a company thinks about its own purpose, and why that purpose erodes without you noticing.” — Jeffrey Golby on LinkedIn