Guilherme Azevedo (Alice co-founder) — 'the best book for entrepreneurs I've read since Hard Thing about Hard Things'

Guilherme 'Gui' Azevedo — co-founder of Alice — publishes a Portuguese endorsement of Incorruptible, ranking it above every entrepreneur book he's read since Ben Horowitz's Hard Thing About Hard Things. Transcribes the 'Choose your difficulty' / 'Harder is Easier' passage in full: sales fighting customer service, finance battling R&D, employees distrusting management — one type of hard is depleting, the other is exhilarating, and the only real question is which hard a company chooses.

“Incorruptible, do Eric Ries - É o melhor livro para empreendedores que li desde Hard Thing about Hard Things.” — Guilherme Azevedo on LinkedIn