Jim Ritchie-Dunham (Institute for Strategic Clarity) — sitting with the honest challenge in Incorruptible

Ritchie-Dunham is president of the Institute for Strategic Clarity and a longtime organizational scholar. His post opens on the skeptical question an executive puts to Eric in Incorruptible, about whether markets would already have rewarded purpose-driven firms if purpose paid better over time, and treats it as a question that deserves an answer.

“An executive in Eric Ries' new book Incorruptible asked, in essence, 'If purpose-based companies really worked better in the long run than quarterly-profit-based companies, the market would have sorted this out by now.' That question stays with me. Not because it is cynical, but because it is honest.” — Jim Ritchie-Dunham on LinkedIn