Ethos creates something worth protecting. Integrity gives it structural protection.

Daniel — Goodreads reviewer with 292 text reviews — rates Incorruptible 9/10 and walks through the argument: the first 80% is an unsettling diagnosis of how good companies lose their way, culture as the site where Finance oversteps from governance into policy-setting, and Ries's 'ethos + integrity = incorruptible' formula. Says the diagnosis is exceptional even if some of the final prescriptions (spiritual holding company, redefined profit) feel more idealistic than practical.

“His formula is simple: ethos plus integrity equals incorruptible. Ethos creates something worth protecting. Integrity gives it structural protection.” — Daniel on Goodreads