Michelle Hirons launches a 'where our business dollars go' series citing Incorruptible on Costco, Patagonia, and H-E-B

Michelle Hirons — B Corp advocate — opens a multi-week LinkedIn series on vendor choices citing Ries's argument that companies which endure (Costco, Patagonia, H-E-B) are built to make decisions in their customers' long-term interest even when short-term pressure says otherwise. Frames vendor selection as rewarding the long-term model over the extractive one.

“Eric Ries makes a version of this case in his new book, Incorruptible. He looks at companies that have held their mission for decades, Costco, Patagonia, H-E-B, and shows they endure because they are built to make decisions in their customers' long-term interest, even when short-term pressure says otherwise.” — Michelle Hirons on LinkedIn