Michelle Hirons launches a 'where our business dollars go' series citing Incorruptible on Costco, Patagonia, and H-E-B

Hirons is a B Corp advocate. She opened a multi-week LinkedIn series on vendor choices, citing Incorruptible as she framed each purchase as a choice between a long-term business model and an extractive one.

“Eric Ries makes a version of this case in his new book, Incorruptible. He looks at companies that have held their mission for decades, Costco, Patagonia, H-E-B, and shows they endure because they are built to make decisions in their customers' long-term interest, even when short-term pressure says otherwise.” — Michelle Hirons on LinkedIn