Chris Heuer (Alynd founder) — the FedCo / Price Club / Costco through-line and 'doing the hard thing is where all the value is'

Chris Heuer — founder of Alynd and longtime social business practitioner — endorses Incorruptible on LinkedIn, elevating the FedCo / Price Club / Costco through-line as the case that proves the right thing is the durable thing.

“Hoping that more people read Eric Ries' book to understand this better and to see the great examples like #FedCo, the precursor to #PriceClub and #Costco. Anything worth doing is worth doing right. Doing the right thing is seldom the easy path. Figuring out how to do the hard thing is where all the value is.” — Chris Heuer on LinkedIn