Chris Ertel (Moves that Matter co-author) — 'the most important business book I've read in more than a decade'

Ertel is a strategist who co-wrote Moves that Matter with Lisa Kay Solomon, after years at Deloitte Monitor. He posted his endorsement on LinkedIn.

“I just finished reading the most important business book I've read in more than a decade. Eric Ries book Incorruptible: Why Good Companies Go Bad... And How Great Companies Stay Great is a magnum opus on the question of how to maintain a customer-centric mission orientation as companies get big — no small task.” — Chris Ertel on LinkedIn