Chris Ertel (Moves that Matter co-author) — 'the most important business book I've read in more than a decade'

Chris Ertel — strategist, co-author of Moves that Matter (with Lisa Kay Solomon), former Deloitte Monitor — publishes an unequivocal LinkedIn endorsement calling Incorruptible the most important business book he's read in over a decade, and 'a magnum opus' on maintaining customer-centric mission orientation as companies scale.

“I just finished reading the most important business book I've read in more than a decade. Eric Ries book Incorruptible: Why Good Companies Go Bad... And How Great Companies Stay Great is a magnum opus on the question of how to maintain a customer-centric mission orientation as companies get big — no small task.” — Chris Ertel on LinkedIn