Kaley Cross Warner (sustainability practitioner) — mission-drift in the sustainability profession, named as 'corruption'

Kaley Cross Warner — sustainability professional — publishes a career-spanning reflection tying Incorruptible's frame to what she and colleagues have watched happen at their own companies: acquisitions, changes in leadership, and the geopolitical climate ridding companies of their missions. Ries's word for it: corruption.

“Within the last 5 years, I've witnessed acquisitions, changes in leadership, and the geopolitical climate rid companies of their missions. And in the last year, I've had conversations with many sustainability professionals talking about concerns of mission drift, or as Eric says 'corruption' at their company. All of us wondering how do we prevent this from happening?” — Kaley Cross Warner on LinkedIn