Justin George (Aurora flooring company owner) — 'Turns out the pressure is the same at any size'

George owns a flooring company in Aurora, CO. He came to Incorruptible doubting a book aimed at founders who answer to boards would reach a business his size, and left comparing it to his own calls on home renovations: when the real fault in a house is worse than what the customer pictured, eating the cost overrun has paid for itself in goodwill every time.

“I wasn't sure how relevant Incorruptible would be to me. Eric Ries is writing for founders with boards and investors. I run a small flooring company in Aurora. Turns out the pressure is the same at any size.” — Justin George on LinkedIn