Matt Lacey — Fifa's $20B commercial vehicle as 'a fascinating example of financial gravity at play'

Matt Lacey — strategist and author of the Adventures in Strategy newsletter — picks up the Financial Times report on Fifa raising a $20B commercial vehicle to lure external investors and reads it through the Incorruptible frame: the rumored 64-team World Cup and every-two-years cadence are financial gravity showing up in real time, with Infantino and Trump family beneficiaries at the top.

“I recently read 'Incorruptable' by Eric Ries. (highly recommended) Who'd have thought Fifa could provide such a fascinating example of 'financial gravity' at play.” — Matt Lacey on LinkedIn