Get Yourself Optimized (Stephan Spencer) — 'How to Be Incorruptible with Eric Ries'

Stephan Spencer releases a second Eric episode on his Get Yourself Optimized show (following the Marketing Speak episode) — walking through why Costco and Patagonia stay true to their mission for decades while so many others give in to shareholder primacy.

“Most companies eventually give in to the pressure to maximize profit at any cost, but a rare few resist that pull entirely and stay true to their mission for decades.” — Get Yourself Optimized episode description