Jeffrey Hollender (Seventh Generation co-founder) — 'an important addition to the journey to further defining the road map to purpose led business'

Jeffrey Hollender — co-founder and former CEO of Seventh Generation, one of the movement's earliest and most influential mission-driven brands — publishes a long-form LinkedIn review calling out the book's core reframe (structural, not ethical) and singling out Whole Foods, Devoted Health, Cloudflare, and Anthropic as the most interesting case studies.

“It's been a while since I've read anything I felt compelled to share, but Eric Ries struck me as an important addition to the journey to further defining the road map to purpose led business.” — Jeffrey Hollender on LinkedIn