Jonathan Bertfield (Lean Startup Co.) unpacks the Groupon case — 'they never built a structure that made no possible'

Jonathan Bertfield — CEO of Lean Startup Co. and long-time Ries collaborator — publishes a substantive Incorruptible reaction using the Groupon case study and announces the 'Incorruptible in Action' webinar series with Na'ama Moran and Bjoern Lasse Herrmann.

“They just never built a structure that made 'no' possible, so every decision got made on the metric in front of them.” — Jonathan Bertfield on LinkedIn