Why do so many companies enshittify? Why do they betray the principles that are foundational to their success?

A Goodreads reader with 148 reviews frames Incorruptible around the enshittification question: 4-star review noting the diagnosis lands harder than the prescription, but 'enthusiastically recommending and discussing it with colleagues all week.'

“Really interesting premise that resonated strongly: why do so many companies enshittify? Why do they betray the principles that are foundational to their success?” — Eric on Goodreads