George Koomullil (Ascendr founder) announces PBC conversion citing Incorruptible

George Koomullil — Founder & CEO of Ascendr, a decision-intelligence company for high-stakes AI choices — announces the company's conversion to a public benefit corporation on LinkedIn, crediting Incorruptible's structural argument. Frames the PBC form as a way to write a three-pillar fiduciary duty (customers, employees, investors) into the legal charter rather than leaving 'fiduciary duty' as a boardroom code for shareholders alone.

“Many people shaped how I think about fiduciary duty. Among them is Eric Ries, whose book 'Incorruptible' argues that this kind of drift is structural, and that good governance is a design choice worth making early. For anyone who has ever been reminded of their fiduciary duties across a boardroom table, it offers a more hopeful lesson: founders have real latitude to choose the structures that shape what fiduciary duty means in practice. Choosing how to use that latitude is itself an act of leadership.” — George Koomullil on LinkedIn