Marty Cagan (Silicon Valley Product Group) — 'the single most important business book you'll read'

Marty Cagan — Founder & Partner at Silicon Valley Product Group and author of INSPIRED, EMPOWERED, and TRANSFORMED — publishes a substantive endorsement essay 'Great Products, Bad Companies' on SVPG. Notes that fifteen years ago he strongly endorsed The Lean Startup; today he calls Incorruptible potentially the single most important business book for anyone starting a company and 'a major indictment of the corporate lawyers supposedly there to protect our companies, the business school programs supposedly there to equip leaders, and the management consultants supposedly there to help strengthen our companies.'

“If you're considering starting a company, then reading this book may be the single most important business book you'll read. If you're a product creator or product leader at a company, then this book will help you understand your company much better, and the motivations and incentives of the board members and investors.” — Marty Cagan, Silicon Valley Product Group