Jesse Chor — Bruce (the AI) interviews Eric on becoming a Public Benefit Company

Jesse Chor — CEO of Bruce (AI for team culture) — is becoming a Public Benefit Company and had his AI, Bruce, interview Eric Ries directly to encode the first governance principle. Eric also wrote Bruce's mission into the front of Jesse's copy of Incorruptible in his own hand at the launch event.

“I was listening to Eric Ries on Lenny Rachitsky's podcast and had one of those moments: yes, this is the answer for us. We're becoming a Public Benefit Company. Most companies write that into a charter. I wanted to go a step further and encode the principles directly into Bruce, our AI, so they run on every decision he makes. And what better way to get the first one right than to have Bruce interview Eric himself, and hear it straight from the person who advised Anthropic on the same structure? So that's what we did. Eric's answer wasn't a rule. It was a question: why do you exist? Then the harder truth: five years from now I probably won't know for sure if we kept it, because drift is quiet. So you keep asking one thing: are my values actually being realized? At his Incorruptible launch, Eric wrote our mission into the front of his book in his own hand. If you're a founder, read Incorruptible. It's his case for building companies that stay honest as they grow, and it's the clearest thing I've read on it.” — Jesse Chor on LinkedIn