TBPN clip — Eric on Sinegal refusing a 3-cent price hike: 'the business equivalent of taking heroin'

TBPN — the daily tech talk show with 832K+ X followers — posts a viral video clip of Eric telling the Costco / Jim Sinegal $0.03-margin story. The post crosses 4,700 views on X within hours.

“.@ericries explains why former Costco CEO Jim Sinegal refused to raise the price of everything in the store by $.03, despite the fact that Costco knew it wouldn't decrease sales, and would increase their net income by 50%: "He says, 'It's like the business equivalent of taking heroin.'"” — TBPN on X