Oliver Evans — Eric on what he'd change about The Lean Startup today: 'he would add the words "for good"'

Oliver Evans — Co-founder of The KINN, a 'Home of Conscious Entrepreneurship' — captures a memorable Q&A moment from a recent Eric Ries event in a 20-like LinkedIn endorsement. Asked what he'd change about The Lean Startup if writing it today, Eric said he'd add 'for good' to the premise.

“Interestingly, during the Q&A, someone asked Eric what he would change if he were writing The Lean Startup today. His answer was simple: he would add the words "for good" to the premise of how to build a successful business. At the time, he didn't think it was necessary. Looking back, he said, "it most definitely was." If The Lean Startup helped define how a generation built companies, perhaps Incorruptible can help define what those companies are built for.” — Oliver Evans on LinkedIn