Tristan Bordallo — 'the compensation structure teaches us to abandon the mission'

Tristan Bordallo — 3X founder with 22 years in trucking — attends the EO Los Angeles event with Eric and posts a substantive LinkedIn reflection applying the 'financial gravity' frame to the trucking and brokerage industry's spread-margin compensation structure.

“Hit every KPI. Betray everything you stand for. Went to an EO Los Angeles event last night, Eric Ries, new book, Incorruptible. Eric's 'financial gravity' frame stood out to me because it hits hard in trucking and brokerage. I truly believe that we have really good human beings in our industry, but the compensation structure teaches us to abandon the mission. Everyone talks about relationships cause that's the mission to get ship done! Then the loads hit the market! And gravity wins. We get paid on spread. We don't get paid on the mission.” — Tristan Bordallo on LinkedIn