Anne Lidgard (Vinnova) — 'it's always too early until it's too late'

Anne Lidgard — Director and Senior Advisor at Vinnova, Sweden's national innovation agency — calls Incorruptible at least as important to the Swedish and European startup ecosystem as The Lean Startup was, and uses it to push back on the standard advisor objection that mission-proofing structures are too early or too complicated for early-stage founders. Timely, she notes, as European startups are being heavily courted by Silicon Valley VCs.

“Advisors will advocate for best practices that do not include these various structures, unless you specifically ask for alternatives. And they will argue that it's too early, or too complicated. Ries addresses all these objections: it's always too early until it's too late.” — Anne Lidgard on LinkedIn