Brittany Christenson (AidKit CEO) — 'values matter, but structure matters more'

Brittany Christenson — CEO of AidKit, the public-benefit corporation building aid-delivery software for governments and nonprofits — uses Incorruptible to interrogate her own company's mission drift risks and lays out the PBC + B Corp + founder-controlled-board choices AidKit made as exactly the structural protections Eric describes.

“The takeaway was that the biggest threat to a mission-driven company is success. Organizations don't wake up one day and decide to abandon their values. It's a slow drift. Growth creates new incentives. More customers create new feature demands. Investors want returns. Teams optimize for efficiency. Revenue targets become the loudest voice in the room. The lesson I took from this book: values matter, but structure matters more. The real test of a mission-driven company isn't what it does when resources are scarce, it's what it does when success gives it the option to become something else.” — Brittany Christenson on LinkedIn