Joel Gascoigne (Buffer CEO) reading-update thread — 'one of the most important books for new and growing businesses in a long time'

A few hours after announcing he was starting the book, Joel Gascoigne posts a Twitter thread on his reading progress — calling Incorruptible undoubtedly one of the most important business books in a long time and praising Eric's storytelling.

“An update on reading so far: - Incorruptible is undoubtedly one of the most important books for new and growing businesses in a long time - I'm in awe of @ericries' storytelling abilities and the way he weaves together examples and cautionary tales to drive points home.” — Joel Gascoigne on X