I was looking for a book like this over my 7 years in investment, and was amazed by the lack of strong literature on this topic

Bridget Harris, writing from seven years inside the investment industry, says she'd been looking for a book like Incorruptible the whole time and was surprised the literature didn't already exist. Calls out Grundfos pumps and Volvo seat belts as the underexplored examples that stick.

“This is a must-read for anyone involved in building durable businesses, or trying to do something good within our capitalist system. I finished the book feeling really hopeful - Eric Ries gives a super clear account of why companies can fail to deliver on the good intentions they had at their founding, and a brilliant toolkit for anyone hoping to build something enduringly positive. It's extremely well researched, engagingly written and synthesises a lot of fun, underexplored examples (Grundfos pumps, anyone? Volvo seat belts?) that stick in the brain and show you that things can be done better. I was looking for a book like this over the course of my 7 years in investment, and was amazed by the lack of strong literature on this topic. Incorruptible fills a real gap, and does so in a brilliant, highly practical way.” — Bridget Harris on Goodreads