Ryan Martens (Rally Software founder) — 'I would argue this book is more important than Lean Startup, Good to Great, or Built to Last, at this moment in time'

Ryan Martens — founder of Rally Software, the mission-driven B-Corp that hit the public markets and watched 'financial gravity' deboned its mission — sends Eric a reader review tracing his own decade-old TEDx argument to the structural fix Incorruptible finally provides. Eric posts it on LinkedIn.

“A decade ago, I stood on a TEDx stage talking about the 'wacky world' of profit versus non-profit. I argued that the wall between 'doing good' and 'making money' was artificial. I was right about the why, but I didn't have the how. Later, I saw the consequences of that missing 'how' firsthand at Rally Software. Despite our mission-driven culture and B-Corp status, when we hit the public markets, 'Financial Gravity' took over. We found ourselves in a Crucible — a high-pressure environment where the system's default setting (short-term extraction) constantly fought our long-term vision. Without a new kind of structural power to resist, our mission was eventually deboned to satisfy the financial system. In Incorruptible, Ries scales his thinking from the product to the system. He moves the focus from Heroism to Governance. I would argue this book is more important than Lean Startup, Good to Great, or Built to Last, at this moment in time. Don't just build a great company. Build an Incorruptible one.” — Ryan Martens, founder of Rally Software (reader review shared by Eric Ries on LinkedIn)