Mission corruption isn't a moral failure. It's an engineering failure.

Sudha Shankar — founder & CEO of Troo (India) — publishes a substantive 3,237-character Goodreads review walking through Sol Price/Costco/Patagonia/GitLab/Novo Nordisk as engineered proofs of Ries's central thesis. Frames the book not as motivational but as essential: it will change how founders think about boards, governance documents, metrics, culture, and every decision made before they have leverage to protect what matters.

“The central argument is both simple and devastating: mission corruption isn't a moral failure. It's an engineering failure. "Financial gravity" - the doctrine of shareholder primacy is a force so deeply embedded in corporate law, investor expectations, and boardroom norms that it bends even the most principled founders toward extraction, often without anyone noticing until it's too late.” — Sudha Shankar on Goodreads