One of the most important books for the B Corp movement I have ever read

Ryan wrote The B Corp Handbook and gave Incorruptible five stars on Goodreads, reading it as a challenge aimed at the B Corp movement itself. His case in point is Allbirds, a certified B Corp and public benefit corporation that still overextended chasing profitability, which he takes as evidence that the standard structure needs more built on top of it: mission guardians, foundations, trusts, employee ownership.

“I am the author of "The B Corp Handbook." Incorruptible is one of the most important books for the B Corp movement I have ever read. Eric’s main point in the book is that good companies do not usually lose their way because people stop caring. They drift because “financial gravity” pulls their ownership, governance, incentives, investors, and accountability systems away from their stated purpose. His warning for B Corps is especially important: benefit corporation status helps, but it is not enough.” — Ryan (author, The B Corp Handbook) on Goodreads