Nir Eyal (Hooked, Indistractable) on X — 'A thoughtful, timely, and important read for founders, leaders, and anyone trying to build institutions that endure without losing their soul'

Nir Eyal — author of Hooked and Indistractable — publicly endorses Incorruptible on launch day, drawing the through-line from behavioral design to Eric's structural argument about why corruption emerges from incentives, not bad actors.

“One of the book's core insights is that organizational corruption rarely starts with bad people. More often, it emerges gradually through incentive structures, metrics, governance systems, and small compromises that compound over time. That idea deeply resonated with me because it mirrors something we see in behavioral design: the environment shapes behavior far more than intention alone. A thoughtful, timely, and important read for founders, leaders, and anyone trying to build institutions that endure without losing their soul.” — Nir Eyal on X