I was looking for a book like this over the course of my 7 years in investment. Incorruptible fills a real gap.

Bridget Harris — writer with 7 years in investment — publishes a Goodreads review calling Incorruptible a must-read for anyone building durable businesses or trying to do something good within the capitalist system. Praises the underexplored case studies (Grundfos pumps, Volvo seatbelts) that stick in the brain and prove things can be done better.

“This is a must-read for anyone involved in building durable businesses, or trying to do something good within our capitalist system. I finished the book feeling really hopeful - Eric Ries gives a super clear account of why companies can fail to deliver on the good intentions they had at their founding, and a brilliant toolkit for anyone hoping to build something enduringly positive. It's extremely well researched, engagingly written and synthesises a lot of fun, underexplored examples (Grundfos pumps, anyone? Volvo seat belts?) that stick in the brain and show you that things can be done better. I was looking for a book like this over the course of my 7 years in investment, and was amazed by the lack of strong literature on this topic. Incorruptible fills a real gap, and does so in a brilliant, highly practical way.” — Bridget Harris on Goodreads