BCG Henderson Institute's Thinkers & Ideas — 'we built these companies with no locks on the vault'

Adam Job, senior director at the BCG Henderson Institute — BCG's in-house think tank — drops a 36-minute Thinkers & Ideas episode with Eric on launch day. The Institute's launch promo pulls the line that frames the book's argument as a security problem: build a vault full of value, leave it unlocked, then act surprised.

“If you create a massive vault full of the most valuable assets in the world, people are going to try to steal it from you. Obviously. But we built these companies with no locks on the vault. What are we doing?” — Eric Ries on Thinkers & Ideas (BCG Henderson Institute)