Kara Goldin Show: Eric Ries on Incorruptible — 'I taught people how to create something worth protecting, but not actually how to protect it'

Goldin founded Hint Water, wrote the bestseller Undaunted and hosts The Kara Goldin Show. Eric was her guest, and she posted the episode to LinkedIn six days before the book came out.

“Building a company is hard. Keeping it from losing its way may be even harder — that's the conversation 🧭✨ On The Kara Goldin Show, I sit down with Eric Ries , bestselling author of The Lean Startup and now Incorruptible. We talk about why good companies go bad, what happens when pressure builds and incentives shift, and why mission has to be built into the operating system — not just the brand. Eric also breaks down "financial gravity," governance, long-term thinking, and what founders often miss as companies scale. If you care about building something that lasts — or making sure what you build doesn't turn into something you never intended — this is a conversation you'll want to hear.” — Kara Goldin on LinkedIn