Aurelie Amidan (Mindspace) on the Lenny's Podcast episode

Mindspace VP of Strategy and Corporate Development couldn't get past one Eric framing during her bike commute — that mission earns trust and reduces the need for meetings.

“Eric Ries (author of The Lean Startup) has a new book called Incorruptible. He was on Lenny Rachitsky's podcast talking about it, and the one idea I couldn't move past: *Mission* isn't a values statement. It's *how you earn trust*. And there's another important outcome: a company with a real mission needs fewer meetings. Everyone is aligned - the mission answers the questions before they get asked. What's in scope, what isn't, how to decide when it's close.” — Aurelie Amidan on LinkedIn