GeekWire (Todd Bishop) — 'Lean Startup' author reveals one regret about his bestselling book — and how his new one fixes it

GeekWire's Todd Bishop covers Eric's Seattle Flow Startup Day keynote with a major news hook: Eric tells the room he wishes he had added three words — 'for the better' — to The Lean Startup's opening claim about changing the world, and that Incorruptible is the corrective. Article carries four pieces of Eric's structural advice for founders: file as a PBC immediately, do it now, treat mission as the number one source of competitive advantage, and define who you would never want to betray.

“Ries uses the word corruption not to mean fraud or bribery, but structural decay — the gradual corrosion that pulls thriving companies away from their missions.” — GeekWire / Todd Bishop