Fernando Paiz: 'Eric provides a playbook for founders to ensure that what is important to them always remains a strength'

Storm Flag CEO Fernando Paiz — heir to one of Central America's largest grocery chains — reads Incorruptible and connects it to three generations of his family's principled-leadership playbook in Guatemala.

“I just finished reading Incorruptible by Eric Ries. Once again, Eric cuts right to the heart of issues that weigh on company founders, sharing anecdotes and insightfully breaking down concepts like only he can. Growing up in a family of entrepreneurs from Guatemala, I saw early on the power that principled leadership has to drive a company's success. My grandfather, uncles and aunts showed us this every day in how they led our family's grocery chain to become one of the largest companies in Central America. Honesty, generosity and commitment to quality may have short-term costs but the long-term value from building real trust with partners, employees and customers far outweighs them. Eric doesn't sugarcoat it. Success will bring hidden dangers that will try to alter your company's principles and focus. Eric provides a playbook for founders to ensure that what is important to them always remains a strength of their company in the face of these pressures.” — Fernando Paiz on LinkedIn