Eva Zemberi Applies 'unusual failure' to Digital Health: 'their own success destroys them'

Digital health operator Eva Zemberi takes Eric's 'unusual failure' concept from Incorruptible and shows how it plays out in healthcare product scaling — a pattern Eric reposted as 'the concept in the wild.'

“Some companies don't fail because they're wrong. They fail because their own success destroys them. I heard Eric Ries describe this as "unusual failure" in a recent conversation about his upcoming book "Incorruptible". In digital health, I see a version of this over and over: Early success gives teams permission—and pressure—to make the wrong decisions.” — Eva Zemberi on LinkedIn