Dan Heath: 'the best and most important business book of the year'

Made to Stick co-author Dan Heath emails his newsletter calling Incorruptible the best business book of the year, praising its practical blueprint for resisting financial gravity and noting it's 'downright negligent' for founders and executives not to read it.

“It's the rare business book that inspires me to evangelize. This is one of them. Incorruptible by Eric Ries is the best and most important business book of the year. Incorruptible is almost like a book of business physics, revealing the silent forces that rule our economy. Fortunately, though, this particular physics is changeable. These corruptions are not the inherent results of capitalism. They are simply choices. Bad choices. And we can choose differently. If you're a founder, top executive, or board member, it's downright negligent not to read this book.” — Dan Heath on LinkedIn