Steve Jones: 'a must-read for anyone building or financing new businesses'

VeilStream CEO Steve Jones, who volunteered as a proof-listener, reviews the book and connects it to the failure of Mountain Equipment Co-op.

“I volunteered to be a proof-listener and greatly enjoyed it. I think it will quickly become recognized as a must-read for anyone who is involved in building or financing new businesses. … Most importantly, he provides clear and actionable steps that anyone can take to ensure their organization will stay true to its mission over the long run. … As I listened to the book, I was also thinking about Mountain Equipment Co-op and the unfortunate sequence of events that led to its failure … . If this book had been published a decade ago, I believe it could have been used as a blueprint to put in place a structure that would have protected MEC.” — Steve Jones on LinkedIn