Steve Jones: 'a must-read for anyone building or financing new businesses'

VeilStream CEO Steve Jones, who volunteered as a proof-listener, reviews the book and connects it to the failure of Mountain Equipment Co-op.

“I volunteered to be a proof-listener and greatly enjoyed it. I think it will quickly become recognized as a must-read for anyone who is involved in building or financing new businesses. Most importantly, he provides clear and actionable steps that anyone can take to ensure their organization will stay true to its mission over the long run. As I listened to the book, I was also thinking about Mountain Equipment Co-op and the unfortunate sequence of events that led to its failure. If this book had been published a decade ago, I believe it could have been used as a blueprint to put in place a structure that would have protected MEC.” — Steve Jones on LinkedIn