Purpose Pledge Fireside Chat: 'stockpile trust'

Eric joins Purpose Pledge for a fireside chat. Ann Armbrecht of the Sustainable Herbs Initiative shared detailed highlights on LinkedIn.

“An ethos of caring for people and customers is against the fundamental nature of business. And so a company needs structural integrity, what Ries called a 'governance fortress,' that allows it to resist the corruption of capitalism. Purpose driven companies hands down outperform those that aren't. The mechanism for their success is that they are trustworthy. Being trustworthy is the most underrated quality in business. Stockpile trust. People say business is so hard. The reason it is so hard, he tells people, is because no one trusts you.” — Ann Armbrecht on LinkedIn