Purpose Pledge Fireside Chat: 'stockpile trust'

Eric joins Purpose Pledge for a fireside chat. Ann Armbrecht of the Sustainable Herbs Initiative shared detailed highlights on LinkedIn.

“An ethos of caring for people and customers (and I would add planet) is against the fundamental nature of business. And so a company needs structural integrity, what Ries called a ‘governance fortress,’ that allows it to resist the corruption of capitalism. … Purpose driven companies hands down outperform those that aren’t. … The mechanism for their success is that they are trustworthy. Being trustworthy is the most underrated quality in business. Stockpile trust, he said. … People say business is so hard. The reason it is so hard, he tells people, is because no one trusts you.” — Ann Armbrecht on LinkedIn