James Birchler Converts NICER to a PBC — Eric Ries Joins Advisory Board

James Birchler converted his company NICER to a Public Benefit Corporation after reading the book. Eric joined their advisory board.

“About a year ago someone asked me a hard question: what happens to your mission if someone buys you? I realized I was describing a promise — and promises aren't structures. We just formally converted NICER to a Public Benefit Corporation — and one of the first things that followed was Eric Ries joining our advisory board. Profit should follow from making something genuinely good.” — James Birchler on LinkedIn