Scott Cook endorses Incorruptible

Intuit cofounder Scott Cook calls Incorruptible the sequel to the most important business book of the 2010s, saying it should be considered founder malpractice not to read it.

“After authoring the most important business book of the 2010s, Eric Ries has done it again. No business book became standard practice more quickly than Eric's first book. If you're a founder, a CEO planning an IPO, an investor seeking epic outcomes—stop now and read this book. It will change your life. Eric unveils the unspoken truths about how to build a legendary success…and how to keep it successful. When will it be seen as founder malpractice to not have read this book?” — Book endorsement