Rand Fishkin endorses Incorruptible

SparkToro cofounder Rand Fishkin read an advance copy.

“Culture of all kinds is shaped by what becomes popular, what gets amplified, what earns attention -- and right now, the stories that dominate are of companies that treat their workers, customers, and communities as things to be exploited. Eric Ries offers the opposite: stories of companies that lead with mission, treat people right, and make more money because of it, not in spite of it.” — Reader review