Where these forces come from and how founders can build a fortress around their mission

David Bauman — a Goodreads-verified author who has taught college business ethics for 15 years — frames Incorruptible as the structural piece that ethics curricula have been missing. Individual-choice frameworks teach you to act with integrity; Bauman argues Ries explains why principled people get pulled away from that anyway, and what structural fortresses look like in practice.

“I've been teaching college business ethics for 15 years, and individual choice takes center stage. But other forces are involved that challenge ethical managers and employees. Eric Ries' new book "Incorruptible" explains where these forces come from and how founders and business leaders can build a fortress around their mission. In the book he details how the governance structures of many publicly traded companies create a "financial gravity" that can destroy a company's founding purpose (serve customers, create value, inspire employees) and replace it with investors extracting as much money as they can.” — David Bauman on Goodreads