How Is Incorruptible Going? https://howisincorruptiblegoing.com/ Timeline tracking momentum for Eric Ries's book Incorruptible (May 26, 2026). en-us Thu, 28 May 2026 20:16:10 GMT CXOTalk Books Eric Ries for June 26 Episode https://howisincorruptiblegoing.com/#2026-06-26-cxotalk-michael-krigsman 2026-06-26-cxotalk-michael-krigsman Fri, 26 Jun 2026 12:00:00 GMT Michael Krigsman's CXOTalk announces Eric for its June 26 slot — slotted alongside Box CEO Aaron Levie (June 12) and McKinsey AI lead Alex Singla (June 19) in CXOTalk's June lineup. Commonwealth Club with Scott Cook: Why Good Companies Go Bad https://howisincorruptiblegoing.com/#2026-06-22-commonwealth-club 2026-06-22-commonwealth-club Mon, 22 Jun 2026 12:00:00 GMT Eric takes the stage at the Commonwealth Club of California in San Francisco — the nation's oldest and largest public affairs forum — for a post-launch deep dive into the book's central question. The event marks a major book tour stop, bringing the Incorruptible thesis to the Commonwealth Club's audience of civic and business leaders. EO Los Angeles: Incorruptible Fireside https://howisincorruptiblegoing.com/#2026-06-17-eo-la 2026-06-17-eo-la Wed, 17 Jun 2026 12:00:00 GMT Eric joins the Entrepreneurs' Organization Los Angeles chapter for a members fireside on Incorruptible. First Friday Book Synopsis (Dallas) Picks Incorruptible for June 5 Coverage https://howisincorruptiblegoing.com/#2026-06-05-first-friday-book-synopsis 2026-06-05-first-friday-book-synopsis Fri, 05 Jun 2026 12:00:00 GMT Randy Mayeux's First Friday Book Synopsis program in Dallas chooses Incorruptible (alongside David Epstein's Inside the Box) for its June 5 session. Book Passage: Eric Ries with Alex Komoroske https://howisincorruptiblegoing.com/#2026-06-03-book-passage-marin 2026-06-03-book-passage-marin Wed, 03 Jun 2026 12:00:00 GMT Eric visits Book Passage in Corte Madera, Marin County — one of the Bay Area's landmark independent bookstores — in conversation with Alex Komoroske, CEO and co-founder of Common Tools. The event brings the Incorruptible thesis to Marin's community of founders, investors, and business leaders. Kepler's Books: Eric Ries with Kim Scott https://howisincorruptiblegoing.com/#2026-06-02-keplers-books 2026-06-02-keplers-books Tue, 02 Jun 2026 12:00:00 GMT Eric appears at Kepler's Books in Menlo Park, California — one of Silicon Valley's most beloved independent bookstores — in conversation with Kim Scott, bestselling author of Radical Candor. The pairing is fitting: Scott's endorsement of the book calls for 'incorruptible governance' as a prerequisite for companies that want to make the world better in a hundred years. SDSU San Diego Angel Conference: Eric Ries Keynote and Book Signing https://howisincorruptiblegoing.com/#2026-05-29-sdsu-san-diego-angel-conference 2026-05-29-sdsu-san-diego-angel-conference Fri, 29 May 2026 12:00:00 GMT SDAC VIII Finale at San Diego State University — Eric headlines the keynote and joins an intimate fireside chat, followed by a book signing for Incorruptible. Six finalist startups pitch the SDAC Fund VIII investors for a $200K+ investment that same afternoon. Breaking Precedent (Leah Solivan, TaskRabbit founder) — 'This is the conversation I wish I had had when I was starting TaskRabbit' https://howisincorruptiblegoing.com/#2026-05-28-breaking-precedent-leah-solivan 2026-05-28-breaking-precedent-leah-solivan Thu, 28 May 2026 12:00:00 GMT Leah Solivan — TaskRabbit founder, investor, board director — releases an Incorruptible episode on her Breaking Precedent podcast, framing the conversation as the one she wishes she'd had when starting TaskRabbit. Solivan is also a back-of-book endorser; this is the long-form follow-up. FOMO Sapiens (Patrick McGinnis) — 'You're not understanding. He doesn't work there anymore. This isn't a party. It's a wake.' https://howisincorruptiblegoing.com/#2026-05-28-fomo-sapiens-patrick-mcginnis 2026-05-28-fomo-sapiens-patrick-mcginnis Thu, 28 May 2026 12:00:00 GMT Patrick McGinnis — coiner of 'FOMO,' host of FOMO Sapiens, author of The 10% Entrepreneur — runs a launch-week conversation built around the opening 'wake' scene from Incorruptible, with Eric arguing that shareholder primacy is 'not Mozart, this is Depeche Mode' — a recent doctrine, not a law of business. Founder Mode #58 (Kevin Henrikson + Jason Shafton) — Eric: 'Remember nothing else about this book — the formula is ethos plus integrity.' https://howisincorruptiblegoing.com/#2026-05-28-founder-mode-kevin-henrikson 2026-05-28-founder-mode-kevin-henrikson Thu, 28 May 2026 12:00:00 GMT Kevin Henrikson (built Microsoft Outlook Mobile, scaled engineering at Instacart) and Jason Shafton run a launch-week Founder Mode conversation tracing the Sol Price / FedMart story, the 80% post-IPO founder-displacement statistic, and the Anthropic Pentagon decision — landing on the ethos-plus-integrity formula as the book's core takeaway. GeekWire podcast (Todd Bishop) — 'a shift to mission primacy' in Incorruptible https://howisincorruptiblegoing.com/#2026-05-28-geekwire-podcast-todd-bishop 2026-05-28-geekwire-podcast-todd-bishop Thu, 28 May 2026 12:00:00 GMT Todd Bishop — GeekWire co-founder and Seattle tech journalist — publishes a launch-week podcast and companion article framing Incorruptible's redefinition of profit as 'mission primacy,' with Eric discussing Anthropic's governance structure, the Whole Foods collapse, the Musk v. OpenAI trial, and his case that the era of shareholder primacy is already over. The Innovation Show (Aidan McCullen) — Eric on the governance fortress Sears, Toys R Us, and Nokia never built https://howisincorruptiblegoing.com/#2026-05-28-innovation-show-aidan-mccullen 2026-05-28-innovation-show-aidan-mccullen Thu, 28 May 2026 12:00:00 GMT Aidan McCullen — Thinkers50 Award winner, host of the long-running Innovation Show — runs an Incorruptible episode framing the book through the Sears/Toys R Us/Nokia collapses as cautionary tales of mission drift driven by the Drama Triangle of investor 'rescuers' and management's mistaken trust. MoneyNeverSleeps (Pete Townsend) — Eric: 'The more golden the goose, the greater the temptation to butcher it.' https://howisincorruptiblegoing.com/#2026-05-28-money-never-sleeps-pete-townsend 2026-05-28-money-never-sleeps-pete-townsend Thu, 28 May 2026 12:00:00 GMT Pete Townsend — Norio Ventures GP and Techstars MD Emeritus, who used The Lean Startup as required reading for portfolio founders — drops a special double-length MoneyNeverSleeps episode covering the Long-Term Benefit Trust, the 100-year-old Danish insulin company protecting $500B in shareholder value, and the one two-page filing most founders never make. Netguru's Next in Commerce: Eric Ries with Kuba Filipowski (May 28) https://howisincorruptiblegoing.com/#2026-05-28-netguru-next-in-commerce 2026-05-28-netguru-next-in-commerce Thu, 28 May 2026 12:00:00 GMT Netguru — the Polish design/engineering firm (60K+ LinkedIn followers) — books Eric for its long-running 190+ episode podcast Next in Commerce (formerly 'Disruption Talks'). Hosted by Netguru co-founder & CEO Kuba Filipowski, recording May 28 at 3 PM CEST, two days after Incorruptible's launch. Penguin Life UK editor Matt James publishes the four blurbs on the UK launch day — Sutherland, Scott, Hoffman, Heath https://howisincorruptiblegoing.com/#2026-05-28-penguin-life-publisher-blurbs 2026-05-28-penguin-life-publisher-blurbs Thu, 28 May 2026 12:00:00 GMT Matt James — Senior Commissioning Editor at Penguin Life — marks the UK launch day with a four-quote blurb compilation pulling Rory Sutherland, Kim Scott, Reid Hoffman, and Dan Heath into a single launch post. Practical Founders (Greg Head) — Eric: 'Financial gravity is one of the most underrated concepts' https://howisincorruptiblegoing.com/#2026-05-28-practical-founders-greg-head 2026-05-28-practical-founders-greg-head Thu, 28 May 2026 12:00:00 GMT Greg Head — 30-year SaaS veteran, advisor to bootstrapped SaaS founders — runs a launch-week Practical Founders episode arguing financial gravity hits bootstrapped companies too, not just venture-backed ones, with Eric tracing why he considered the LTSE governance norms 'frankly insane' once he had to learn them. Ryan (author of The B Corp Handbook) on Goodreads — 'one of the most important books for the B Corp movement I have ever read' https://howisincorruptiblegoing.com/#2026-05-28-ryan-honeyman-bcorp-handbook-goodreads 2026-05-28-ryan-honeyman-bcorp-handbook-goodreads Thu, 28 May 2026 12:00:00 GMT Ryan — author of The B Corp Handbook, the canonical reference for the B Corp movement — posts a launch-week Goodreads review framing Incorruptible as essential reading for B Corps, citing Allbirds as a cautionary case where benefit-corporation status alone wasn't enough to resist financial gravity. STATION DC: Fireside chat with NPR's Ari Shapiro on the Incorruptible launch tour https://howisincorruptiblegoing.com/#2026-05-28-station-dc-ari-shapiro-fireside 2026-05-28-station-dc-ari-shapiro-fireside Thu, 28 May 2026 12:00:00 GMT STATION DC hosts Eric in conversation with NPR's Ari Shapiro — a fireside chat for DC founders, operators, and policymakers, followed by a happy hour and book signing at STATION's Union Market space. Incorruptible reaches #1 New Release in Business Management & Leadership on Amazon https://howisincorruptiblegoing.com/#2026-05-27-amazon-1-business-management-leadership 2026-05-27-amazon-1-business-management-leadership Wed, 27 May 2026 12:00:00 GMT Incorruptible takes the top New Release slot in Amazon's Business Management & Leadership category. Incorruptible reaches #1 Best Seller in Business Development & Entrepreneurship on Amazon https://howisincorruptiblegoing.com/#2026-05-27-amazon-bestseller-business-development 2026-05-27-amazon-bestseller-business-development Wed, 27 May 2026 12:00:00 GMT Incorruptible takes the top Best Seller slot in Amazon's Business Development & Entrepreneurship category. Incorruptible reaches #1 Best Seller in Entrepreneurship on Amazon https://howisincorruptiblegoing.com/#2026-05-27-amazon-bestseller-entrepreneurship-hardcover 2026-05-27-amazon-bestseller-entrepreneurship-hardcover Wed, 27 May 2026 12:00:00 GMT Incorruptible takes the top Best Seller slot in Amazon's Entrepreneurship category. Incorruptible reaches #1 Best Seller in Entrepreneurship Management on Amazon https://howisincorruptiblegoing.com/#2026-05-27-amazon-bestseller-entrepreneurship-management 2026-05-27-amazon-bestseller-entrepreneurship-management Wed, 27 May 2026 12:00:00 GMT Incorruptible takes the top Best Seller slot in Amazon's Entrepreneurship Management category. Incorruptible reaches #1 Best Seller in Entrepreneurship on Amazon https://howisincorruptiblegoing.com/#2026-05-27-amazon-bestseller-entrepreneurship 2026-05-27-amazon-bestseller-entrepreneurship Wed, 27 May 2026 12:00:00 GMT Incorruptible takes the top Best Seller slot in Amazon's Entrepreneurship category. Beyond the Prompt — Eric: 'Their signature on the company's death warrant. They signed it the first day, but they didn't even read it.' https://howisincorruptiblegoing.com/#2026-05-27-beyond-the-prompt-podcast 2026-05-27-beyond-the-prompt-podcast Wed, 27 May 2026 12:00:00 GMT Beyond the Prompt — an AI-focused podcast — runs a launch-week episode opening with Eric's case that the gap between a company's mission statement and its legal charter is a self-inflicted wound, and tracing why he was brought in early to advise Anthropic on governance. CNBC Squawk Box — Eric on building business in the AI age and his push to end quarterly earnings https://howisincorruptiblegoing.com/#2026-05-27-cnbc-squawk-box 2026-05-27-cnbc-squawk-box Wed, 27 May 2026 12:00:00 GMT CNBC books Eric for a launch-week Squawk Box segment on building businesses in the AI age, corporate governance, and his SEC petition to end quarterly earnings reporting — the first time the SEC has reconsidered the rule in 40 years. Washington DC: Private Incorruptible Gathering https://howisincorruptiblegoing.com/#2026-05-27-dc-private-event 2026-05-27-dc-private-event Wed, 27 May 2026 12:00:00 GMT Private DC gathering with Eric the day after launch — details by invitation. Designing Successful Startups (Jothy Rosenberg) — Eric: 'If all the entrepreneurs in the world went on strike, it would be a disaster' https://howisincorruptiblegoing.com/#2026-05-27-designing-successful-startups-jothy-rosenberg 2026-05-27-designing-successful-startups-jothy-rosenberg Wed, 27 May 2026 12:00:00 GMT Jothy Rosenberg — 9X founder, Tech Startup Toolkit author, Silicon Catalyst advisor — releases a launch-week conversation framing Incorruptible's deeper claim: founders are the structural foundation of the economy, and the system as currently designed is hollowing them out. Guy Kawasaki's Remarkable People — 'What Silicon Valley Gets Wrong About Success' https://howisincorruptiblegoing.com/#2026-05-27-guy-kawasaki-remarkable-people 2026-05-27-guy-kawasaki-remarkable-people Wed, 27 May 2026 12:00:00 GMT Guy Kawasaki — former Apple chief evangelist and multi-bestselling business author — drops a launch-week episode of Remarkable People framing Incorruptible as a challenge to Silicon Valley's success orthodoxy, with Kawasaki publishing a companion LinkedIn essay on the conversation. Ignite #274 (Brian Bell) — Eric: 'AI is an amplifier. Whatever problems you had before, you're going to have much worse with AI.' https://howisincorruptiblegoing.com/#2026-05-27-ignite-podcast-brian-bell 2026-05-27-ignite-podcast-brian-bell Wed, 27 May 2026 12:00:00 GMT Brian Bell — host of the Ignite Podcast (Team Ignite Ventures) — drops a launch-week episode framing Incorruptible as a direct attack on the incentives driving modern corporate behavior, with Eric pinning AI's role as an amplifier of existing governance problems. Karri Saarinen (Linear) — 'It's kind of eye-opening how many great, purpose-driven companies eventually get corrupted' https://howisincorruptiblegoing.com/#2026-05-27-karri-saarinen-linear-tweet 2026-05-27-karri-saarinen-linear-tweet Wed, 27 May 2026 12:00:00 GMT Karri Saarinen — co-founder & CEO of Linear (the project-management tool used across SV product orgs) — posts a launch-night endorsement on X, tying Incorruptible's diagnosis to Linear's own purpose-driven, control-retained operating posture. Masters of Scale newsletter — 'When people find ways to make money without creating any value, they have committed a corrupt act.' https://howisincorruptiblegoing.com/#2026-05-27-masters-of-scale-newsletter 2026-05-27-masters-of-scale-newsletter Wed, 27 May 2026 12:00:00 GMT Masters of Scale — Reid Hoffman's media brand (44K LinkedIn followers) — publishes a launch-week newsletter feature on Incorruptible, leading with Eric's blunt definition of corporate corruption and walking through three case studies of companies that escaped or fell into the trap. SuperCreativity #375 (James Taylor) — Eric: 'I've taken the most boring topics imaginable and tried to make them' the most exciting things in the world https://howisincorruptiblegoing.com/#2026-05-27-supercreativity-james-taylor 2026-05-27-supercreativity-james-taylor Wed, 27 May 2026 12:00:00 GMT James Taylor — keynote speaker on creativity/AI, host of the SuperCreativity Podcast — brings Eric back for episode 375 to frame governance as a creative discipline, not a compliance one, and to argue that the boldest move on most boards is to look slightly different from everyone else. The Transaction #78 (Craig Rosenberg + Scott Albro) — Eric: 'Trust is the asset that compounds' https://howisincorruptiblegoing.com/#2026-05-27-the-transaction-craig-rosenberg 2026-05-27-the-transaction-craig-rosenberg Wed, 27 May 2026 12:00:00 GMT Craig Rosenberg (TOPO founder, B2B GTM author) and returning guest host Scott Albro publish a launch-week episode of The Transaction framing Incorruptible for go-to-market leaders — trust as the compounding asset, ARR creative-accounting risk, and why so-called best practices are quietly value-destroying. TIME magazine excerpt — 'We've come to accept that the gradual corruption of successful companies is as natural and inevitable as gravity' https://howisincorruptiblegoing.com/#2026-05-27-time-magazine-excerpt 2026-05-27-time-magazine-excerpt Wed, 27 May 2026 12:00:00 GMT TIME magazine publishes a launch-week excerpt from Incorruptible — 'Why Corporate Corruption Is so Common' — surfacing Eric's case that the structural force he calls financial gravity is what's behind spiraling infrastructure costs, declining journalism, social media decay, medical errors, and bad customer service. TIME's @TIME promo tweet hit 13K+ views on day one. AlchemistX: Innovators Inside — 'Human flourishing is a vast tapestry, but everyone's got to slice off some piece' https://howisincorruptiblegoing.com/#2026-05-26-alchemistx-innovators-inside 2026-05-26-alchemistx-innovators-inside Tue, 26 May 2026 12:00:00 GMT Ian Bergman and Layne Fawns — Alchemist Accelerator partners — drop a launch-day 80-minute deep dive on Innovators Inside, covering financial gravity, the value-creation-vs-extraction split, and Eric's argument that committing publicly to a slice of human flourishing unleashes 'almost unimaginable power' inside an organization. Alisa Cohn (Thinkers50 coach) on LinkedIn — 'they go bad because good people make small compromises that compound over time' https://howisincorruptiblegoing.com/#2026-05-26-alisa-cohn-launch-day-linkedin 2026-05-26-alisa-cohn-launch-day-linkedin Tue, 26 May 2026 12:00:00 GMT Alisa Cohn — Thinkers50 Top 50 coach, founder coach to leaders at Etsy, Foursquare, Venmo — posts a launch-day endorsement reframing the book's central thesis: corruption is a compounding error, not a hiring failure. Incorruptible reaches #1 New Release in Business Management on Amazon https://howisincorruptiblegoing.com/#2026-05-26-amazon-1-business-management 2026-05-26-amazon-1-business-management Tue, 26 May 2026 12:00:00 GMT Incorruptible takes the top New Release slot in Amazon's Business Management category. Incorruptible reaches #1 New Release in Entrepreneurship on Amazon https://howisincorruptiblegoing.com/#2026-05-26-amazon-1-entrepreneurship 2026-05-26-amazon-1-entrepreneurship Tue, 26 May 2026 12:00:00 GMT Incorruptible takes the top New Release slot in Amazon's Entrepreneurship category. Incorruptible reaches #1 New Release in Leadership & Motivation on Amazon https://howisincorruptiblegoing.com/#2026-05-26-amazon-1-leadership-motivation 2026-05-26-amazon-1-leadership-motivation Tue, 26 May 2026 12:00:00 GMT Incorruptible takes the top New Release slot in Amazon's Leadership & Motivation category. Incorruptible reaches #1 New Release in Startups on Amazon https://howisincorruptiblegoing.com/#2026-05-26-amazon-1-startups 2026-05-26-amazon-1-startups Tue, 26 May 2026 12:00:00 GMT Incorruptible takes the top New Release slot in Amazon's Startups category. Incorruptible reaches #1 Best Seller in Startups on Amazon https://howisincorruptiblegoing.com/#2026-05-26-amazon-bestseller-startups 2026-05-26-amazon-bestseller-startups Tue, 26 May 2026 12:00:00 GMT Incorruptible takes the top Best Seller slot in Amazon's Startups category. Awarepreneurs #396 — 'From Lean Startup to Incorruptible Social Enterprises' https://howisincorruptiblegoing.com/#2026-05-26-awarepreneurs-396-launch 2026-05-26-awarepreneurs-396-launch Tue, 26 May 2026 12:00:00 GMT Paul Zelizer's Awarepreneurs — the podcast for conscious entrepreneurs and social-impact founders — ends a six-week creative pause with a launch-day Eric Ries episode for #396, framed around two decades of continuous innovation, long-term thinking, governance, and market reform. BCG Henderson Institute's Thinkers & Ideas — 'we built these companies with no locks on the vault' https://howisincorruptiblegoing.com/#2026-05-26-bcg-henderson-thinkers-ideas-adam-job 2026-05-26-bcg-henderson-thinkers-ideas-adam-job Tue, 26 May 2026 12:00:00 GMT Adam Job, senior director at the BCG Henderson Institute — BCG's in-house think tank — drops a 36-minute Thinkers & Ideas episode with Eric on launch day. The Institute's launch promo pulls the line that frames the book's argument as a security problem: build a vault full of value, leave it unlocked, then act surprised. Bob Sutton publishes his original Incorruptible blurb — 'destroys the myth that only sleazy founders and companies get rich' https://howisincorruptiblegoing.com/#2026-05-26-bob-sutton-launch-day-blurb 2026-05-26-bob-sutton-launch-day-blurb Tue, 26 May 2026 12:00:00 GMT On launch day, Bob Sutton — Stanford organizational psychologist, NYT bestselling author of The No Asshole Rule and Good Boss, Bad Boss — shares the full, untrimmed version of his back-of-book blurb. The publisher cut it down; Sutton publishes the original on LinkedIn. Bubble's The New Build with Emmanuel Straschnov — 'mission driven' vs 'mission hopeful' https://howisincorruptiblegoing.com/#2026-05-26-bubble-new-build-straschnov 2026-05-26-bubble-new-build-straschnov Tue, 26 May 2026 12:00:00 GMT Emmanuel Straschnov — co-founder and co-CEO of no-code platform Bubble — hosts Eric on The New Build for a launch-day conversation centered on the distinction between 'mission driven' and 'mission hopeful,' and how governance does the structural work most founders attribute to culture. Fast Company publishes Incorruptible excerpt: 'Our fears about AI are really fears about capitalism' https://howisincorruptiblegoing.com/#2026-05-26-fast-company-book-excerpt 2026-05-26-fast-company-book-excerpt Tue, 26 May 2026 12:00:00 GMT Fast Company runs a launch-day Work Life excerpt under Eric's byline, opening on Ted Chiang's observation that AI anxiety is really capitalism anxiety in disguise — and threading it into Incorruptible's argument about institutions that evolve beyond human control. Mark Graban's My Favorite Mistake — Eric on the dorm-room 'category error' that became The Lean Startup https://howisincorruptiblegoing.com/#2026-05-26-favorite-mistake-mark-graban 2026-05-26-favorite-mistake-mark-graban Tue, 26 May 2026 12:00:00 GMT Mark Graban — Lean Hospitals author and long-running continuous-improvement podcaster — runs a launch-day episode of My Favorite Mistake, with Eric tracing the dorm-room startup failure that exposed the gap between writing a business plan and having a strategy. The conversation ends with Eric's Novo Nordisk industrial-foundation challenge: are best-practice consultants really smarter than a Nobel laureate? Fortune publishes Incorruptible excerpt: 'I wrote the playbook that built Big Tech. I misjudged what would happen next' https://howisincorruptiblegoing.com/#2026-05-26-fortune-book-excerpt 2026-05-26-fortune-book-excerpt Tue, 26 May 2026 12:00:00 GMT Fortune runs a launch-day book excerpt under Eric's byline — opening with The Professor, the founder whose AI could either heal or kill, who calls Eric on the way to a wake disguised as a celebration. Francis Pedraza (Invisible Technologies) — 'if culture eats strategy for breakfast, then governance cooked the meal' https://howisincorruptiblegoing.com/#2026-05-26-francis-pedraza-governance-meal 2026-05-26-francis-pedraza-governance-meal Tue, 26 May 2026 12:00:00 GMT Invisible Technologies founder Francis Pedraza posts a launch-day endorsement turning Drucker's old line on its head: the dynamics that govern culture are themselves governed by something more foundational. HBR IdeaCast on launch day — 'Most organizations operate as sophisticated zombies' https://howisincorruptiblegoing.com/#2026-05-26-hbr-ideacast-sophisticated-zombies 2026-05-26-hbr-ideacast-sophisticated-zombies Tue, 26 May 2026 12:00:00 GMT Harvard Business Review's flagship podcast IdeaCast drops a launch-day episode with editor-in-chief Adi Ignatius and senior editor Alison Beard. Ignatius pulls Eric's 'sophisticated zombies' line out of the book on air — 'I love it' — and runs the conversation through corruption-as-design-failure, broken incentives, and trustworthiness as a financial asset. Humans in the Loop (Seb Agertoft) full episode — 'a battle for the soul of our economy' https://howisincorruptiblegoing.com/#2026-05-26-humans-in-the-loop-full-episode 2026-05-26-humans-in-the-loop-full-episode Tue, 26 May 2026 12:00:00 GMT Seb Agertoft releases the full 53-minute Humans in the Loop episode with Eric on launch day, six weeks after announcing the booking. Eric opens cold with a frontlines framing — a battle for the soul of the economy that most builders haven't realized is happening. Incorruptible Launch Day https://howisincorruptiblegoing.com/#2026-05-26-incorruptible-launch-day 2026-05-26-incorruptible-launch-day Tue, 26 May 2026 12:00:00 GMT Incorruptible: Why Good Companies Go Bad… and How Great Companies Stay Great is officially out everywhere books are sold. Inside Outside Innovation with Brian Ardinger — 'Building Companies That Last Without Selling Out' https://howisincorruptiblegoing.com/#2026-05-26-inside-outside-brian-ardinger 2026-05-26-inside-outside-brian-ardinger Tue, 26 May 2026 12:00:00 GMT Brian Ardinger's Inside Outside Innovation Podcast publishes a launch-day conversation with Eric on value creation vs. value extraction, and how companies like Costco and Patagonia compound advantage by violating conventional best practices. Inverted Podcast #22 — 'Become Incorruptible' https://howisincorruptiblegoing.com/#2026-05-26-inverted-podcast-become-incorruptible 2026-05-26-inverted-podcast-become-incorruptible Tue, 26 May 2026 12:00:00 GMT The Inverted Podcast — hosted by Jeroen, Dana, and Dario — drops a launch-day episode using Costco, Cloudflare, and Anthropic as case studies for how trust, governance, and long-term purpose become competitive advantages rather than ideals. Joel Gascoigne (Buffer founder) on X — 'A big day. I'm excited for all the long term companies you're going to help' https://howisincorruptiblegoing.com/#2026-05-26-joel-gascoigne-tweet-big-day 2026-05-26-joel-gascoigne-tweet-big-day Tue, 26 May 2026 12:00:00 GMT Buffer founder Joel Gascoigne — one of the original transparent / long-term company founders — marks the launch with a short note about why the book matters. Andrew Keen on Incorruptible (Episode 2921) — Eric: 'I took it for granted that we were trying to make the world a better place' https://howisincorruptiblegoing.com/#2026-05-26-keen-on-beyond-lean-startup 2026-05-26-keen-on-beyond-lean-startup Tue, 26 May 2026 12:00:00 GMT Andrew Keen — tech-skeptic author and host of Keen On — publishes a launch-day essay and episode framing Incorruptible as Eric's structural corrective to The Lean Startup, with Eric on tape admitting that 2011's tech optimism was naive about what 'making the world a better place' actually meant. Leading Learning #479 — 'Mission drift doesn't happen all at once. It creeps in.' https://howisincorruptiblegoing.com/#2026-05-26-leading-learning-jeff-cobb 2026-05-26-leading-learning-jeff-cobb Tue, 26 May 2026 12:00:00 GMT Jeff Cobb and Celisa Steele's Leading Learning Podcast — the long-running show for the professional learning industry — drops a launch-day episode walking through Incorruptible's four-part governance framework (compliance, purpose, coherence, integrity) and the principle that 'harder is easier.' Nir Eyal (Hooked, Indistractable) on X — 'A thoughtful, timely, and important read for founders, leaders, and anyone trying to build institutions that endure without losing their soul' https://howisincorruptiblegoing.com/#2026-05-26-nir-eyal-launch-day-tweet 2026-05-26-nir-eyal-launch-day-tweet Tue, 26 May 2026 12:00:00 GMT Nir Eyal — author of Hooked and Indistractable — publicly endorses Incorruptible on launch day, drawing the through-line from behavioral design to Eric's structural argument about why corruption emerges from incentives, not bad actors. Nielsen Norman Group's UX Podcast: Eric tells UX designers they're 'already a revolutionary' https://howisincorruptiblegoing.com/#2026-05-26-nngroup-ux-podcast 2026-05-26-nngroup-ux-podcast Tue, 26 May 2026 12:00:00 GMT Nielsen Norman Group — the UX research consultancy founded by Jakob Nielsen and Don Norman — releases a 38-minute launch-day NN/g UX Podcast episode with Eric. The arc reframes Incorruptible's argument for a UX audience: caring about product quality is itself a structural rebellion against the dominant business culture. Porchlight features Incorruptible in its May 26 New Releases — 'a bold and urgently needed rethink' https://howisincorruptiblegoing.com/#2026-05-26-porchlight-new-releases 2026-05-26-porchlight-new-releases Tue, 26 May 2026 12:00:00 GMT Porchlight Book Company picks Incorruptible as one of four featured new releases for the week of May 26, slotting it between The Art of Thinking, Ecocivilization, and A Time to Gather. Porchlight Q&A on launch day — 'This failure is not primarily ethical. It is structural.' https://howisincorruptiblegoing.com/#2026-05-26-porchlight-qa-incorruptible 2026-05-26-porchlight-qa-incorruptible Tue, 26 May 2026 12:00:00 GMT Porchlight Book Company — the largest US distributor of business books to corporate buyers and curator of the long-running Porchlight Business Book Awards — publishes a seven-question launch-day Q&A with Eric, framing Incorruptible as a structural diagnosis of corporate drift rather than a moral one. The Product Podcast: Eric Ries with Carlos Gonzalez de Villaumbrosia (May 26 — book launch day) https://howisincorruptiblegoing.com/#2026-05-26-product-podcast-villaumbrosia 2026-05-26-product-podcast-villaumbrosia Tue, 26 May 2026 12:00:00 GMT Product School CEO Carlos Gonzalez de Villaumbrosia books Eric for The Product Podcast on the exact day Incorruptible launches. 11:30am PST livestream, going deep on financial gravity, Anthropic's governance fortress, and Eric's new definition of profit. Purpose Foundation on launch day — Eric the 'collector of obscure alternative governance systems' https://howisincorruptiblegoing.com/#2026-05-26-purpose-economy-launch-day-collector 2026-05-26-purpose-economy-launch-day-collector Tue, 26 May 2026 12:00:00 GMT Purpose Foundation — the steward-ownership network behind Patagonia's ownership transition and dozens of mission-locked companies — posts a launch-day endorsement built around Eric's account of how Incorruptible began as a hobby collection. Rapid Response (Bob Safian) — 'courage, not capital, may be the most undervalued asset in business right now' https://howisincorruptiblegoing.com/#2026-05-26-rapid-response-bob-safian 2026-05-26-rapid-response-bob-safian Tue, 26 May 2026 12:00:00 GMT Bob Safian — former Fast Company editor-in-chief, now host of the Masters of Scale spinoff Rapid Response — drops a 48-minute launch-day episode with Eric, including the Anthropic vs. US government clash Eric witnessed firsthand alongside in-the-trenches stories from Cloudflare, Novo Nordisk, and Whole Foods. Rob Walling on Eric — 'Tobacco companies are technically profitable. So are Ponzi schemes' https://howisincorruptiblegoing.com/#2026-05-26-rob-walling-startups-for-the-rest-of-us 2026-05-26-rob-walling-startups-for-the-rest-of-us Tue, 26 May 2026 12:00:00 GMT Rob Walling — bootstrapper-investor-podcaster behind Startups For the Rest of Us (15M+ downloads), MicroConf, and TinySeed — drops a launch-day episode reframing Eric's argument as a debate over what profit even means. Jake Humphrey on The Room Where It Happened — 'How can it be that you can taste private equity in the food?' https://howisincorruptiblegoing.com/#2026-05-26-room-where-it-happened-jake-humphrey 2026-05-26-room-where-it-happened-jake-humphrey Tue, 26 May 2026 12:00:00 GMT Jake Humphrey — UK broadcaster, NBC Sports/BBC presenter, and co-founder of The High Performance Podcast — drops a launch-week episode of his new show The Room Where It Happened ahead of Incorruptible's UK release (Penguin Life, May 28). Eric walks Humphrey through the structural betrayal of mission-driven companies via private equity, scale, and broken governance. School for Startups Radio (Jim Beach) — 'Success can quietly create the conditions for failure' https://howisincorruptiblegoing.com/#2026-05-26-school-for-startups-radio-jim-beach 2026-05-26-school-for-startups-radio-jim-beach Tue, 26 May 2026 12:00:00 GMT Jim Beach — 100-station AM/FM radio host (USAToday '#2 Business Speaker to Follow in 2025'), McGraw-Hill bestselling author — runs a launch-day episode of School for Startups Radio with Eric on the structural ways success undermines mission. Slightly Smarter newsletter on Incorruptible: 'the design work that decides whether a mission survives its own success' https://howisincorruptiblegoing.com/#2026-05-26-slightly-smarter-newsletter 2026-05-26-slightly-smarter-newsletter Tue, 26 May 2026 12:00:00 GMT Scott, co-founder of the Slightly Smarter newsletter, reviews Incorruptible on launch day — distilling Eric's structural argument into a single framing: governance is the design work that decides whether a mission outlives its success. The Startup Leap — 'This Founder Lost Control Because His Company Worked' https://howisincorruptiblegoing.com/#2026-05-26-startup-leap-founder-lost-control 2026-05-26-startup-leap-founder-lost-control Tue, 26 May 2026 12:00:00 GMT The Startup Leap publishes a launch-day episode framing Incorruptible around the hidden cost of startup success: mission drift, shareholder pressure, and the founders who lose what made the company great the moment scale enters the picture. TBPN launch-day appearance — Eric on the $0.03 trap: 'the business equivalent of taking heroin' https://howisincorruptiblegoing.com/#2026-05-26-tbpn-launch-day-clips 2026-05-26-tbpn-launch-day-clips Tue, 26 May 2026 12:00:00 GMT Technology Brothers Podcast Network — John Coogan and Jordi Hays's daily Silicon Valley show (recent guests: Zuckerberg, Altman, Cuban, Nadella) — pulls multiple Eric quotes from a launch-day appearance, including former Costco CEO Jim Sinegal's refusal to lift prices three cents and the academic finding that quarterly reporting costs companies 5% of equity value. Thought Sparks with Rita McGrath: 'corporate corruption does not stem from a few bad actors but is baked into the structure of poorly designed corporate governance systems' https://howisincorruptiblegoing.com/#2026-05-26-thought-sparks-rita-mcgrath 2026-05-26-thought-sparks-rita-mcgrath Tue, 26 May 2026 12:00:00 GMT Columbia Business School professor and Thinkers50 Top 10 strategist Rita McGrath drops her Thought Sparks Podcast episode with Eric on launch day — financial gravity, shareholder primacy vs fiduciary duty to customers, and value creation beyond extraction. Eric's launch-day TikTok — '$1.50 Costco Hot Dog & Soda. How is that still the price?' https://howisincorruptiblegoing.com/#2026-05-26-tiktok-costco-launch-day 2026-05-26-tiktok-costco-launch-day Tue, 26 May 2026 12:00:00 GMT Eric posts a launch-day TikTok pulling the Costco hot dog story straight from Incorruptible — pegging the $1.50 combo as a governance signal, not a pricing quirk. Transform Your Workplace (Brandon Laws, Xenium HR) — 'It's always too early until it's too late' https://howisincorruptiblegoing.com/#2026-05-26-transform-your-workplace-brandon-laws 2026-05-26-transform-your-workplace-brandon-laws Tue, 26 May 2026 12:00:00 GMT Brandon Laws — VP at Xenium HR and host of Transform Your Workplace — runs a launch-day episode framing financial gravity and mission protection for an HR/people-leader audience, with Eric pinpointing the governance timing trap: lawyers say 'too early' until bankers say 'too late.' Arkaro Insights with Mark Blackwell — 'we run rings around our conventional competitors because they can't think past the current quarter' https://howisincorruptiblegoing.com/#2026-05-25-arkaro-insights-mark-blackwell 2026-05-25-arkaro-insights-mark-blackwell Mon, 25 May 2026 12:00:00 GMT Mark Blackwell hosts a 47-minute Arkaro Insights episode tracing Incorruptible's arc — Grundfos, Bosch, Novo Nordisk, Costco, H-E-B, Devoted Health, Mary Parker Follett's invisible leader, and what to do on Monday morning. Before the Bestseller (Alex Strathdee) — 'how do we create organizations people can still believe in?' https://howisincorruptiblegoing.com/#2026-05-25-before-the-bestseller-alex-strathdee 2026-05-25-before-the-bestseller-alex-strathdee Mon, 25 May 2026 12:00:00 GMT Alex Strathdee, founder of book-marketing firm Influential Books, hosts Eric on Before the Bestseller — framing Incorruptible as a book about the slow collapse of institutional trust, not just business strategy. Coaching for Leaders (Dave Stachowiak) — 'If you build a great organization, the predators will come' https://howisincorruptiblegoing.com/#2026-05-25-coaching-for-leaders-dave-stachowiak 2026-05-25-coaching-for-leaders-dave-stachowiak Mon, 25 May 2026 12:00:00 GMT Dave Stachowiak — host of one of the longest-running leadership podcasts on the network (1,000+ episodes, top of the leadership charts since 2011) — drops a 38-minute launch-eve episode with Eric, framed around a single instruction: protect what you've built before it gets taken. Extraordinary Business Book Club, Ep 494 — 'we actually create the conditions for our own failure by blindly pursuing success' https://howisincorruptiblegoing.com/#2026-05-25-extraordinary-business-book-club-alison-jones 2026-05-25-extraordinary-business-book-club-alison-jones Mon, 25 May 2026 12:00:00 GMT Alison Jones drops Episode 494 of The Extraordinary Business Book Club with Eric — a 55-minute conversation about Incorruptible, governance, trust as an asset, and the relationship between The Lean Startup and the new book. Gil Friend on LinkedIn — 'fierce, full of love, … potentially seminal for the times to come' https://howisincorruptiblegoing.com/#2026-05-25-gil-friend-fierce-and-full-of-love 2026-05-25-gil-friend-fierce-and-full-of-love Mon, 25 May 2026 12:00:00 GMT Sustainability strategy veteran Gil Friend pairs Incorruptible with Jeremy Lent's EcoCivilization as the two launch-week books worth paying attention to. Info-Tech Research Group's Digital Disruption: Eric with Geoff Nielson — 'fear around AI is actually fear about capitalism' https://howisincorruptiblegoing.com/#2026-05-25-info-tech-digital-disruption-podcast 2026-05-25-info-tech-digital-disruption-podcast Mon, 25 May 2026 12:00:00 GMT Info-Tech Research Group (72k LinkedIn followers, major IT-industry analyst firm) announces its Digital Disruption podcast episode with Eric for launch-day-eve — host Geoff Nielson on financial gravity, AI as ultimate cost-cutting machine vs unlocker of human creativity, and the incentives shaping the people building AI. SaaS Unbound (SaaS Group) — 'I taught people how to build something worth protecting but not how to protect it' https://howisincorruptiblegoing.com/#2026-05-25-saas-unbound-vibe-coding-slot-machine 2026-05-25-saas-unbound-vibe-coding-slot-machine Mon, 25 May 2026 12:00:00 GMT Anna at SaaS Group hosts Eric on SaaS Unbound for a 57-minute conversation pairing Incorruptible's governance argument with a sharp critique of vibe coding — including the METR study showing AI made developers 19% less productive while they felt 20% faster. The Startup Podcast (Yaniv Bernstein) — 'trust the guy who made project management exciting, to make governance exciting' https://howisincorruptiblegoing.com/#2026-05-25-startup-podcast-yaniv-bernstein 2026-05-25-startup-podcast-yaniv-bernstein Mon, 25 May 2026 12:00:00 GMT Yaniv Bernstein (founder of Vera) drops a special episode of The Startup Podcast with Eric on the launch-eve slot, framing Incorruptible as Eric's case for how to avoid the slide toward enshittification once a company succeeds. Startups Decoded, Ep 70 — 'we teach people that success will protect what they care about' https://howisincorruptiblegoing.com/#2026-05-25-startups-decoded-andy-walsh-ep70 2026-05-25-startups-decoded-andy-walsh-ep70 Mon, 25 May 2026 12:00:00 GMT Andy Walsh hosts Eric on Startups Decoded (top-2%-globally podcast, 500K+ downloads) for an hour-long launch-week conversation on why founders drift from purpose — pulling the Saul Price / FedMart / Costco arc into the spotlight. Tony Haile (Chartbeat, Scroll founder) on X — 'one of the few essential thinkers for entrepreneurs' https://howisincorruptiblegoing.com/#2026-05-25-tony-haile-tweet-essential-thinker 2026-05-25-tony-haile-tweet-essential-thinker Mon, 25 May 2026 12:00:00 GMT Tony Haile, the founder of Chartbeat and Scroll, traces his 16-year arc with Eric's work — from the 2010 Startup Lessons Learned compilation to Incorruptible. Bob Sutton on X — 'capitalism and compassion need not be treated as trade-offs' https://howisincorruptiblegoing.com/#2026-05-24-bob-sutton-tweet-capitalism-compassion 2026-05-24-bob-sutton-tweet-capitalism-compassion Sun, 24 May 2026 12:00:00 GMT Stanford's Bob Sutton — bestselling author of The No Asshole Rule and Good Boss, Bad Boss, who hosted Eric at Manny's SF earlier this month — publicly endorses Incorruptible on launch eve with a one-line frame that captures the book's core wager. The Learning Leader Show: Ryan Hawk on Eric's 'organizational soul craft' — 'I want to know who would you rather die than betray' https://howisincorruptiblegoing.com/#2026-05-24-learning-leader-ryan-hawk 2026-05-24-learning-leader-ryan-hawk Sun, 24 May 2026 12:00:00 GMT Ryan Hawk drops a 57-minute Learning Leader Show episode with Eric two days from launch — the Saul Price/FedMart founding story, the ketchup-as-heroin metaphor for price hikes, governance as 'organizational soul craft,' and the Harvard Law research on founder ouster after IPO. Rory Sutherland (Ogilvy): 'If you have ever wondered why 90% of interesting companies are either founder-run or family owned, this explains a lot' https://howisincorruptiblegoing.com/#2026-05-24-rory-sutherland-tweet 2026-05-24-rory-sutherland-tweet Sun, 24 May 2026 12:00:00 GMT Ogilvy UK vice-chairman and behavioral economics evangelist Rory Sutherland quote-tweets Eric to his 152k-follower audience on launch eve — 128 likes / 8 retweets in the first hours. Goodreads reviewer Steve Brock picks Incorruptible as 'Stevo's Business Book of the Week' https://howisincorruptiblegoing.com/#2026-05-24-steve-brock-stevos-book-of-the-week 2026-05-24-steve-brock-stevos-book-of-the-week Sun, 24 May 2026 12:00:00 GMT Steve Brock, a prolific Goodreads reviewer (675+ reviews), selects Incorruptible as his Business Book of the Week for the week of 5/24, calling it ahead of other recently published books on the topic. Founder's Story: Eric on the 75% founder-regret stat and 'the architecture of institutional longevity' https://howisincorruptiblegoing.com/#2026-05-22-founders-story-podcast 2026-05-22-founders-story-podcast Fri, 22 May 2026 12:00:00 GMT Founder's Story drops a 31-minute episode with Eric, opening on a study showing 75% of founders regret selling their company one year after exit. Goes deep on Taylor Guitars and Patagonia as alternative liquidity playbooks, why Eric isn't bullish on AI agents, and the legal filing every founder should make in year one. Goodword × Startups Decoded: NYC Fireside with Eric Ries https://howisincorruptiblegoing.com/#2026-05-22-goodword-startups-decoded-fireside 2026-05-22-goodword-startups-decoded-fireside Fri, 22 May 2026 12:00:00 GMT Goodword (Caroline Dell) partners with Startups Decoded (Andy Walsh) to host an intimate New York fireside with Eric on May 22 — billed as a deep dive on Incorruptible's structural argument. Spark of Ages, Ep 64 — Eric on mission-controlled companies as 'governance fortresses' against financial gravity https://howisincorruptiblegoing.com/#2026-05-22-spark-of-ages-rajiv-parikh 2026-05-22-spark-of-ages-rajiv-parikh Fri, 22 May 2026 12:00:00 GMT Rajiv Parikh hosts Eric for a 50-minute Spark of Ages episode connecting Incorruptible's governance argument to AI agents, superorganisms, Devoted Health's operationalized empathy, and H-E-B's crisis-time customer trust. Y Combinator's Main Function: Eric Ries with Garry Tan — 'why don't we just stop pretending that we think that's good?' https://howisincorruptiblegoing.com/#2026-05-22-yc-main-function-garry-tan 2026-05-22-yc-main-function-garry-tan Fri, 22 May 2026 12:00:00 GMT Y Combinator drops a 50-minute Main Function episode of Garry Tan interviewing Eric — taking the YC founder community deep on shareholder primacy, mission-controlled companies, PBCs, Novo Nordisk's $600B foundation bet, and Anthropic's governance design. Posted from YC's main YouTube channel on launch-week eve. Foundr Podcast: 'The Man Who Wrote the Startup Bible Has a WARNING for Every Founder' https://howisincorruptiblegoing.com/#2026-05-21-foundr-podcast-nathan-chan 2026-05-21-foundr-podcast-nathan-chan Thu, 21 May 2026 12:00:00 GMT Nathan Chan's Foundr Podcast drops a 58-minute launch-week interview with Eric — covering IMVU's six-month pivot, the Saul Price/Costco story, Novo Nordisk's century-old governance design, and why corporate structure is the founder's most important product. PURPOSE Economy: 'The gravitational field has become so strong that we've forgotten that other organizational forms are possible' https://howisincorruptiblegoing.com/#2026-05-21-purpose-economy-fireside-financial-gravity 2026-05-21-purpose-economy-fireside-financial-gravity Thu, 21 May 2026 12:00:00 GMT Steward-ownership advocacy nonprofit PURPOSE publishes its fireside chat writeup with Eric, anchoring on his framing of financial gravity as a structural — not moral — problem and pointing to Patagonia, Novo Nordisk, Ecosia, and Buurtzorg as proof other forms are possible. Thought Economics: Eric on the spiritual holding company — 'Governance is not bureaucracy — it is the most important product a founder will ever design' https://howisincorruptiblegoing.com/#2026-05-21-thought-economics-vikas-shah-interview 2026-05-21-thought-economics-vikas-shah-interview Thu, 21 May 2026 12:00:00 GMT Dr. Vikas Shah MBE DL — UK entrepreneur, government board member, and host of Thought Economics (600+ long-form interviews with Nobel laureates, heads of state, and cultural icons) — publishes his interview with Eric, anchoring on the 'spiritual holding company' governance blueprint, mission-controlled organizations, and profit redefined as human flourishing. Kara Goldin Show: Eric Ries on Incorruptible — 'I taught people how to create something worth protecting, but not actually how to protect it' https://howisincorruptiblegoing.com/#2026-05-20-kara-goldin-show-podcast 2026-05-20-kara-goldin-show-podcast Wed, 20 May 2026 12:00:00 GMT Hint Water founder Kara Goldin drops Episode 841 of her show with Eric — a launch-week conversation on financial gravity, governance, and why mission has to be wired into the operating system, not just the brand. ProductCon New York: The AI Conference for Product Leaders https://howisincorruptiblegoing.com/#2026-05-20-productcon-new-york 2026-05-20-productcon-new-york Wed, 20 May 2026 12:00:00 GMT Eric speaks at ProductCon New York at the Metropolitan Pavilion, joining product leaders from Slack, Business Insider, and Miro at the flagship AI and product leadership conference. Billed as 'Author, The Lean Startup & Incorruptible,' Ries brings the book's governance framework to an audience of thousands of product managers and tech leaders grappling with how to build AI-era products responsibly. ImpactAlpha's Agents of Impact: 'From lean startups to spiritual holding companies — the education of Eric Ries' https://howisincorruptiblegoing.com/#2026-05-19-impactalpha-agents-of-impact 2026-05-19-impactalpha-agents-of-impact Tue, 19 May 2026 12:00:00 GMT ImpactAlpha — the impact-investing publication — drops a 40-minute Agents of Impact podcast episode hosted by Amy Cortezy and introduced by David Bang. Eric on the through-line from Lean Startup to Incorruptible and why so many of the 'best practices' in corporate governance actively destroy value. James Birchler (NICER, IMVU alum): 'NICER became the proof of concept' for the Incorruptible manuscript https://howisincorruptiblegoing.com/#2026-05-19-james-birchler-nicer-case-study 2026-05-19-james-birchler-nicer-case-study Tue, 19 May 2026 12:00:00 GMT James Birchler — environmental scientist turned founder, Eric's IMVU-era colleague, and member of NICER's Advisory Board with Eric himself on it — publishes a long-form LinkedIn post documenting how he built NICER chapter-by-chapter against the Incorruptible manuscript as a real-world founder's-guide stress test. Turing Post 'Inference' with Ksenia Se: Eric on incorruptible companies, AI disruption, and the future of capitalism https://howisincorruptiblegoing.com/#2026-05-19-turing-post-inference-podcast 2026-05-19-turing-post-inference-podcast Tue, 19 May 2026 12:00:00 GMT Ksenia Se, founder of AI newsletter Turing Post, drops a 31-minute Inference podcast episode with Eric for an audience of ML engineers, data scientists, and AI builders — pulling the book's argument into the AI-builder frame. Best Bookstore SF: Eric Ries with Sarah Lacy — first Incorruptible launch event, anywhere https://howisincorruptiblegoing.com/#2026-05-18-best-bookstore-sf-launch 2026-05-18-best-bookstore-sf-launch Mon, 18 May 2026 12:00:00 GMT Tech journalist Sarah Lacy (formerly TechCrunch, founder of Pando) hosts the first official Incorruptible launch event at Best Bookstore in Union Square, San Francisco — a week ahead of the May 26 release. $32 ticket includes a signed copy of the book. The Way of Product: Caden Damiano on Eric's wake-vs-party opener https://howisincorruptiblegoing.com/#2026-05-18-caden-damiano-the-way-of-product 2026-05-18-caden-damiano-the-way-of-product Mon, 18 May 2026 12:00:00 GMT Software designer and 'The Way of Product' podcast host Caden Damiano publishes a 2,100-word LinkedIn Pulse interview profile of Eric and Incorruptible, opening with the founder-at-a-wake story that anchors the book. Ryan Honeyman on Incorruptible — 'one of the most important books for B Corps and mission-driven businesses I have ever read' https://howisincorruptiblegoing.com/#2026-05-18-ryan-honeyman-b-corp-podcast 2026-05-18-ryan-honeyman-b-corp-podcast Mon, 18 May 2026 12:00:00 GMT Purpose Foundation partner Ryan Honeyman releases his Incorruptible interview with Eric — singling out the book's warning that B Corp certification and benefit-corporation status aren't enough on their own, citing Allbirds' unraveling as the cautionary case. Sarah Lacy: 'his book is the explanation of why and an answer on how to fix what … all of us mostly unintentionally broke' https://howisincorruptiblegoing.com/#2026-05-18-sarah-lacy-launch-eve-endorsement 2026-05-18-sarah-lacy-launch-eve-endorsement Mon, 18 May 2026 12:00:00 GMT Hours before hosting Eric's first Bay Area launch event at Best Bookstore SF, journalist and Pando/TechCrunch founder Sarah Lacy publishes a launch-eve personal essay on LinkedIn linking her 2011 TechCrunch arc to Lean Startup and framing Incorruptible as a generational reckoning for the dot-com cohort she came up in. Anil Dash: 'This book is a big deal' https://howisincorruptiblegoing.com/#2026-05-17-anil-dash-bluesky 2026-05-17-anil-dash-bluesky Sun, 17 May 2026 12:00:00 GMT Glitch CEO and longtime tech-ethics writer Anil Dash quote-posts Eric's book-tour announcement on Bluesky with a direct endorsement — calling Incorruptible 'a big deal' that helps shift the conversation 'exactly the direction it needs to be.' 31 likes / 4 reposts inside the first day. Curtis Mason on Goodreads: 'Best book that I have read this year!' https://howisincorruptiblegoing.com/#2026-05-16-curtis-mason-goodreads 2026-05-16-curtis-mason-goodreads Sat, 16 May 2026 12:00:00 GMT Goodreads reviewer who is currently advising three startup teams — one likely-to-sell, one IPO-track, one purpose-driven — recommends Incorruptible to all three regardless of exit path. He bought the audiobook, eBook, and plans to buy paper copies for his teams. Frances Frei on Incorruptible: 'I was LOUD. Shouting, loud.' https://howisincorruptiblegoing.com/#2026-05-16-frances-frei-incorruptible-comment 2026-05-16-frances-frei-incorruptible-comment Sat, 16 May 2026 12:00:00 GMT Harvard Business School professor Frances Frei finishes Incorruptible and writes Eric a comment that gets straight to it — a vintage Frei reaction landing as a fresh public endorsement on top of her original blurb. New York Times DealBook: Eric on the financial system that pulls organizations toward extraction https://howisincorruptiblegoing.com/#2026-05-16-nyt-dealbook-sarah-kessler 2026-05-16-nyt-dealbook-sarah-kessler Sat, 16 May 2026 12:00:00 GMT Sarah Kessler interviews Eric for The New York Times' DealBook newsletter, framing the book inside a piece on the macroeconomic backdrop of U.S. debt reaching 100% of GDP. Eric's core line: the financial system has a gravitational pull toward mediocrity that organizations must be designed to resist. Startup Day Seattle: Keynote https://howisincorruptiblegoing.com/#2026-05-15-startup-day-seattle 2026-05-15-startup-day-seattle Fri, 15 May 2026 12:00:00 GMT Eric delivers a keynote at Startup Day 2026 at the Bell Harbor Conference Center on Seattle's waterfront, speaking to 400+ founders, investors, and ecosystem builders. Every full-access ticket includes a complimentary copy of Incorruptible, shipped after the May 26 launch — a strong signal of the conference organizers' confidence in the book. Other speakers include Terry Myerson (Truveta CEO), Rand Fishkin (SparkToro), and Ian Swanson (Palo Alto Networks). Financial Times' Andrew Hill: Eric on writing Incorruptible — 'a journey down the river' https://howisincorruptiblegoing.com/#2026-05-14-financial-times-andrew-hill-interview 2026-05-14-financial-times-andrew-hill-interview Thu, 14 May 2026 12:00:00 GMT Andrew Hill — FT Senior Business Writer, Consulting Editor of FT Live, and the paper's longtime management columnist — interviews Eric about Incorruptible, framing the writing process as a Heart of Darkness journey through modern finance. Berkeley SkyDeck: 'trust is the most important asset a company can build' https://howisincorruptiblegoing.com/#2026-05-13-berkeley-skydeck-fireside 2026-05-13-berkeley-skydeck-fireside Wed, 13 May 2026 12:00:00 GMT UC Berkeley's accelerator hosts a sold-out fireside chat and book signing with Eric for SkyDeck founders, mentors, and advisors. Official recap goes up the next day with 79 likes; SkyDeck GM Sibyl Chen calls Incorruptible 'essential reading for founders. PERIOD.' Gildre Executive Workshop with Eric Ries: Lean in the Age of AI https://howisincorruptiblegoing.com/#2026-05-13-gildre-executive-workshop 2026-05-13-gildre-executive-workshop Wed, 13 May 2026 12:00:00 GMT Eric joins Gildre for a virtual interactive workshop on Lean in the age of AI, the proven blueprints from Anthropic, Novo Nordisk, Costco, and Patagonia, and a new definition of profit. May 13 at 11 AM CST. Juho Makkonen, Sharetribe: 'The second book by Eric Ries is way more important' https://howisincorruptiblegoing.com/#2026-05-13-juho-makkonen-sharetribe-steward-ownership 2026-05-13-juho-makkonen-sharetribe-steward-ownership Wed, 13 May 2026 12:00:00 GMT Sharetribe co-founder Juho Makkonen — who transitioned his marketplace company to steward-ownership — frames Incorruptible as the structural sequel that names what The Lean Startup left out: how to keep a company from corrupting itself once it starts to win. 80+ likes inside the first day. Aidan McCullen connects Covey's clam chowder to Sol Price: 'a prophecy about capitalism itself' https://howisincorruptiblegoing.com/#2026-05-12-aidan-mccullen-enlightened-capitalism 2026-05-12-aidan-mccullen-enlightened-capitalism Tue, 12 May 2026 12:00:00 GMT Thinkers50 Award winner and Innovation Show host Aidan McCullen — an early manuscript reader — frames Incorruptible as the through-line between Stephen Covey's clam-chowder fable and Sol Price's FedMart story: a 200-year pattern of 'enlightened capitalism' founders who get butchered by the investors meant to protect them. Goodreads reviewer connects Incorruptible to Cory Doctorow's 'Enshittification' https://howisincorruptiblegoing.com/#2026-05-12-cindy-goodreads-enshittification 2026-05-12-cindy-goodreads-enshittification Tue, 12 May 2026 12:00:00 GMT Prolific Goodreads reviewer Cindy (1,877 reviews) posts a 5-star audiobook review framing Incorruptible alongside Cory Doctorow's Enshittification: short-term ROI superseding mission, founders voted out, companies drifting from purpose. Notes the audiobook's narration by Eric and the companion PDF with interview snippets. Kim Scott: 'one of the most important books of the decade' https://howisincorruptiblegoing.com/#2026-05-12-kim-scott-most-important-books-decade 2026-05-12-kim-scott-most-important-books-decade Tue, 12 May 2026 12:00:00 GMT Radical Candor author Kim Scott posts a fresh public endorsement on LinkedIn — her third on-the-record signal for Incorruptible (after the original book blurb and her Radical Candor podcast episode). Framed for leaders, not just founders. Rachel Botsman, Rethinking Trust: 'The structures we build either earn trust or quietly destroy it' https://howisincorruptiblegoing.com/#2026-05-12-rachel-botsman-rethinking-trust 2026-05-12-rachel-botsman-rethinking-trust Tue, 12 May 2026 12:00:00 GMT The world's leading expert on trust — Oxford lecturer Rachel Botsman, author of 'Who Can You Trust?' and 'How to Trust & Be Trusted' — hosts Eric on her RETHINK newsletter for a long-form conversation framed as: trust isn't disappearing, it's being redesigned, and the same thing is happening inside companies. Kingscrowd: Eric Ries with Mike Collins (Alumni Ventures), Moderated by Chris Lustrino https://howisincorruptiblegoing.com/#2026-05-11-kingscrowd-alumni-ventures 2026-05-11-kingscrowd-alumni-ventures Mon, 11 May 2026 12:00:00 GMT Kingscrowd CEO Chris Lustrino moderates a conversation between Eric and Alumni Ventures CEO Mike Collins — exploring what's changed since The Lean Startup, where AI is creating real venture opportunity, and how the venture model is evolving. Lesa Mitchell: 'You really need to read this book FIRST. Then Venture Deals.' https://howisincorruptiblegoing.com/#2026-05-11-lesa-mitchell-read-before-venture-deals 2026-05-11-lesa-mitchell-read-before-venture-deals Mon, 11 May 2026 12:00:00 GMT Longtime entrepreneurship policy leader Lesa Mitchell (Alloy Partners, formerly Kauffman Foundation, Network Kansas) finishes the book and posts a comparison that lands — founders' standard reading list ranks Venture Deals near the top, and she's saying Incorruptible belongs ahead of it. The Thinking Spot, St. Paul: Eric Ries with Justin Grammens of Lab651 https://howisincorruptiblegoing.com/#2026-05-11-thinking-spot-st-paul 2026-05-11-thinking-spot-st-paul Mon, 11 May 2026 12:00:00 GMT Independent bookstore The Thinking Spot in St. Paul hosts an in-person book launch event for Incorruptible. Eric joins virtually in conversation with Lab651's Justin Grammens, hosted at Lab 651 on Vandalia St. Pre-orders through The Thinking Spot get the signed copy at 20% off, ready to walk out with on release day. Lenny Rachitsky on Eric Ries: 'A lot of people liked the Lean Startup, but no one ever said it made them cry' https://howisincorruptiblegoing.com/#2026-05-10-lennys-podcast-rachitsky 2026-05-10-lennys-podcast-rachitsky Sun, 10 May 2026 12:00:00 GMT Lenny Rachitsky — host of the top startup/product podcast (348K X followers) — drops a 99-minute conversation with Eric and opens with the line that sets the tone for the whole launch arc. Announcement tweet hits 110K+ views and 200+ bookmarks within 24 hours; Lenny's follow-up the next day: 'I record a lot of podcasts. The reaction to the @EricRies episode is hitting different.' Bloomberg Beta: Pre-Launch Book Talk with Roy Bahat https://howisincorruptiblegoing.com/#2026-05-08-bloomberg-beta-bahat 2026-05-08-bloomberg-beta-bahat Fri, 08 May 2026 12:00:00 GMT Roy Bahat hosts Eric for a pre-launch Incorruptible book talk on Zoom — Bloomberg Beta's investor and operator network gets the book a week before publication, with attendees receiving pre-order copies. Bob Sutton, after Manny's: 'Eric is the mensch we need right now' https://howisincorruptiblegoing.com/#2026-05-08-bob-sutton-mannys-recap 2026-05-08-bob-sutton-mannys-recap Fri, 08 May 2026 12:00:00 GMT The morning after moderating Eric's Manny's SF event, Stanford professor Bob Sutton publishes a heavyweight LinkedIn endorsement — calling Eric a 'compassionate capitalist' weaving leadership, mission, governance, and love (yes love) into a single argument for why mission-aligned companies survive and earn more in the long run. RELAYTO AI's Alex Shevelenko on Eric's framing: ''Sounds good' are the two most dangerous words in entrepreneurship' https://howisincorruptiblegoing.com/#2026-05-08-relayto-shevelenko-podcast 2026-05-08-relayto-shevelenko-podcast Fri, 08 May 2026 12:00:00 GMT Alex Shevelenko (CEO, RELAYTO AI) drops his Eric Ries interview — episode titled 'Surgically Deboned: How Modern Finance Kills Great Companies.' Eric on why evidence beats plausibility, why trust is underrated, and on the difference between ethos and integrity. Manny's SF: 'edgy, inspired, and oh-so-well-written' — Eric Ries with Bob Sutton https://howisincorruptiblegoing.com/#2026-05-07-mannys-sf-bob-sutton 2026-05-07-mannys-sf-bob-sutton Thu, 07 May 2026 12:00:00 GMT Stanford professor and bestselling author Bob Sutton joins Eric for an in-person Incorruptible conversation at Manny's, San Francisco's civic gathering space. 6 PM, with Zoom option for those outside the Bay Area. North Bay NEXT: Eric Ries on civic engagement — 'I travel the world over and people would kill for the combination of resources we have here' https://howisincorruptiblegoing.com/#2026-05-06-north-bay-next 2026-05-06-north-bay-next Wed, 06 May 2026 12:00:00 GMT Eric closes the fifth annual North Bay NEXT (350+ founders, investors, operators in Marin/Sonoma) in conversation with Semafor's Reed Albergotti — three weeks before Incorruptible's public release. MSIV founder Zachary Kushel's post-event recap surfaces Eric's challenge to the region's civic engagement. Robin P. Zander on Snafu: 'perhaps the best book I've read certainly in the last handful of years on organizational design' https://howisincorruptiblegoing.com/#2026-05-06-robin-zander-snafu-podcast 2026-05-06-robin-zander-snafu-podcast Wed, 06 May 2026 12:00:00 GMT Responsive Conference founder and Snafu podcast host Robin P. Zander — who's spent a decade studying organizational resilience — drops a 55-minute interview with Eric on financial gravity, mission drift, and interlocking rings of resilience. Fernando Paiz: 'Eric provides a playbook for founders to ensure that what is important to them always remains a strength' https://howisincorruptiblegoing.com/#2026-05-05-fernando-paiz-storm-flag 2026-05-05-fernando-paiz-storm-flag Tue, 05 May 2026 12:00:00 GMT Storm Flag CEO Fernando Paiz — heir to one of Central America's largest grocery chains — reads Incorruptible and connects it to three generations of his family's principled-leadership playbook in Guatemala. Kapor Center Oakland: Intimate Incorruptible Gathering with Alphonzo Terrell https://howisincorruptiblegoing.com/#2026-05-05-kapor-center-oakland-launch 2026-05-05-kapor-center-oakland-launch Tue, 05 May 2026 12:00:00 GMT Small private gathering at the Kapor Center in Oakland — Eric in fireside conversation with Spill founder Alphonzo Terrell. Oakland Mayor Barbara Lee stopped by; Mitch Kapor and Dr. Freada Kapor Klein in the room. Ryan Honeyman (B Corp Handbook): 'Incorruptible is one of the most important books for B Corps and mission-driven businesses I have ever read' https://howisincorruptiblegoing.com/#2026-05-05-lift-economy-next-economy-now 2026-05-05-lift-economy-next-economy-now Tue, 05 May 2026 12:00:00 GMT B Corp Handbook co-author Ryan Honeyman releases his Next Economy Now interview with Eric and warns the B Corp movement that benefit corporation status helps but isn't enough — Allbirds was a B Corp and a public benefit corporation, but financial gravity still unraveled it. The mission-locked architectures that hold steady, he says, are companies like Tony's Chocolonely, Patagonia, Mondragon, Anthropic, IKEA, Novo Nordisk, and Costco. SEC Proposes Letting Public Companies Drop Quarterly Reporting — Following Eric's LTSE Petition https://howisincorruptiblegoing.com/#2026-05-05-sec-quarterly-reporting-reform 2026-05-05-sec-quarterly-reporting-reform Tue, 05 May 2026 12:00:00 GMT The U.S. Securities and Exchange Commission announced today a proposal to allow public companies the option to report semiannually instead of quarterly, following a petition submitted by the Long-Term Stock Exchange. A direct regulatory beachhead against the short-termism Incorruptible argues against — three weeks before the book launches. Barry O'Reilly Announces Unlearn Podcast With Eric Ries: 'why AI makes the design of incorruptible organizations even more urgent' https://howisincorruptiblegoing.com/#2026-05-04-barry-oreilly-unlearn-podcast 2026-05-04-barry-oreilly-unlearn-podcast Mon, 04 May 2026 12:00:00 GMT Lean Enterprise author Barry O'Reilly announces an upcoming Unlearn Podcast episode with Eric — covering Volvo's seatbelt patent, Tony's Chocolonely's ethical economics, Mary Parker Follett's 'invisible leader,' and why AI makes incorruptible governance more urgent. Michele Zanini: 'We can all play a role in building organizations that advance human flourishing. Get yourself a copy asap!' https://howisincorruptiblegoing.com/#2026-05-04-michele-zanini-humanocracy 2026-05-04-michele-zanini-humanocracy Mon, 04 May 2026 12:00:00 GMT Humanocracy co-author Michele Zanini publishes a full-throated endorsement of Incorruptible — calling culture-first thinking wishful, pointing readers to Eric's architecture of PBCs, perpetual purpose trusts, supervoting structures, and spiritual holding companies, and ending with a direct call to buy the book. Eric Ries on Product Mastery Now: 'you're telling me there's people in this world who make forecasts of things and then the forecast comes true?' https://howisincorruptiblegoing.com/#2026-05-04-product-mastery-now-podcast 2026-05-04-product-mastery-now-podcast Mon, 04 May 2026 12:00:00 GMT Product Mastery Now host Chad McAllister releases a 48-minute interview with Eric on why traditional management tools (variation-reducing) collide with entrepreneurship (variation-increasing) — and why Incorruptible's blueprint matters for product leaders. PURPOSE® Fireside: How a Blocked Merger Saved Novo Nordisk — and the $500B Lesson Behind Ozempic https://howisincorruptiblegoing.com/#2026-05-04-purpose-steward-ownership-berlin 2026-05-04-purpose-steward-ownership-berlin Mon, 04 May 2026 12:00:00 GMT Maike Kauffmann (Purpose Foundation) hosts a fireside with Eric on the structures that hold mission steady under systemic pressure. The recap leads with Novo Nordisk: a board of trustees blocked a 1990s merger because the ownership structure made protecting the mission non-negotiable — two years later the merger target was acquired and shut down, and Novo Nordisk went on to invent Ozempic and exceed Denmark's GDP in market cap. SPILL Live Book Event with Alphonzo Terrell https://howisincorruptiblegoing.com/#2026-05-04-spill-live-book-event 2026-05-04-spill-live-book-event Mon, 04 May 2026 12:00:00 GMT Eric joins SPILL Co-Founder & CEO Alphonzo Terrell for a live book event streaming on SPILL — bringing the Incorruptible conversation to the platform's audience of culture-makers and community builders. John Paul Farmer (Stripe): Eric 'coaching us all on what it takes to build mission-driven orgs that last' https://howisincorruptiblegoing.com/#2026-05-04-stripe-public-sector-summit-jp-farmer 2026-05-04-stripe-public-sector-summit-jp-farmer Mon, 04 May 2026 12:00:00 GMT Stripe's Global Head of Public Sector and former 3rd NYC CTO recaps the inaugural Stripe Public Sector Summit — a half-day event for governments, universities, and nonprofits at Stripe Sessions — with Eric giving a sneak peek of Incorruptible to a standing-room crowd including a Singapore government leader, a Stanford director, AFGE, and Congressman Patrick McHenry. Thinkers50 Names Incorruptible One of the Best New Management Books of 2026 https://howisincorruptiblegoing.com/#2026-05-04-thinkers50-best-new-management-books 2026-05-04-thinkers50-best-new-management-books Mon, 04 May 2026 12:00:00 GMT The premier global ranking of management thinkers names Incorruptible to its annual list of best new management books, alongside titles from Linda Hill, Ranjay Gulati, Joe Pine, and others. Adam Grant Picks Incorruptible as a Top Spring/Summer 2026 Read https://howisincorruptiblegoing.com/#2026-05-02-endorsement-adam-grant 2026-05-02-endorsement-adam-grant Sat, 02 May 2026 12:00:00 GMT Adam Grant names Incorruptible a top spring/summer read of 2026. Garry Tan Picks Incorruptible as the Flagship Demo for His New Book-Analysis Tool https://howisincorruptiblegoing.com/#2026-05-02-garry-tan-book-mirror 2026-05-02-garry-tan-book-mirror Sat, 02 May 2026 12:00:00 GMT Y Combinator president Garry Tan launches 'book-mirror,' an AI tool that maps a book's ideas to your own life, and uses Eric's still-unreleased Incorruptible as the inaugural example. Demetri Papadimitropoulos: 'Values do not endure because people say them fervently. They endure when power has been designed to remember them.' https://howisincorruptiblegoing.com/#2026-05-01-demetri-papadimitropoulos-goodreads 2026-05-01-demetri-papadimitropoulos-goodreads Fri, 01 May 2026 12:00:00 GMT Goodreads reviewer Demetri Papadimitropoulos publishes a deeply analytical 4-star review of Incorruptible — accompanied by a series of original watercolor studies titled 'After the Vote' — calling it 'far more alive than a book about corporate governance has any polite obligation to be.' Next Big Idea Club Selects Incorruptible as a May 2026 Must-Read https://howisincorruptiblegoing.com/#2026-05-01-next-big-idea-club-may-must-read 2026-05-01-next-big-idea-club-may-must-read Fri, 01 May 2026 12:00:00 GMT The people whose job it is to pick the next big idea picked this one. At Startup Grind, Eric Ries: 'change the world for the better' https://howisincorruptiblegoing.com/#2026-05-01-priyanka-shinde-startup-grind-recap 2026-05-01-priyanka-shinde-startup-grind-recap Fri, 01 May 2026 12:00:00 GMT Founder Priyanka Shinde's recap of Startup Grind reports a line Eric tells the room he left out of The Lean Startup. Eric Ries on TikTok: 'A McDonald's Big Mac costs $7 today. Costco still sells a hot dog and soda combo for $1.50.' https://howisincorruptiblegoing.com/#2026-05-01-tiktok-costco-big-mac 2026-05-01-tiktok-costco-big-mac Fri, 01 May 2026 12:00:00 GMT Eric posts the longer-form video (151 sec) of the Costco hot-dog-price story — building out the case study with the Big Mac price comparison and explicitly framing it as a clip from Incorruptible. Clark Freifeld: 'Discover how the best interests of the shareholders AREN'T the best interests of the shareholders' https://howisincorruptiblegoing.com/#2026-04-30-clark-freifeld-preorder 2026-04-30-clark-freifeld-preorder Thu, 30 Apr 2026 12:00:00 GMT LTSE investor and software engineer Clark Freifeld pushes preorders with a punchy preview of two of the book's central provocations — paradoxical shareholder interests, and how to do the right thing without getting sued or fired. Eric reposts. Clinton Keith: 'as (or more) impactful than The Lean Startup' https://howisincorruptiblegoing.com/#2026-04-30-clinton-keith-talk-recap 2026-04-30-clinton-keith-talk-recap Thu, 30 Apr 2026 12:00:00 GMT Game-development consultant Clinton Keith comes away from a live Incorruptible talk thinking the book will rival The Lean Startup's impact. Eva Zemberi Applies 'unusual failure' to Digital Health: 'their own success destroys them' https://howisincorruptiblegoing.com/#2026-04-30-eva-zemberi-unusual-failure 2026-04-30-eva-zemberi-unusual-failure Thu, 30 Apr 2026 12:00:00 GMT Digital health operator Eva Zemberi takes Eric's 'unusual failure' concept from Incorruptible and shows how it plays out in healthcare product scaling — a pattern Eric reposted as 'the concept in the wild.' Kelsey Parks at SCAPE Durango: 'Making money without giving value is corruption' https://howisincorruptiblegoing.com/#2026-04-30-kelsey-parks-scape-recap 2026-04-30-kelsey-parks-scape-recap Thu, 30 Apr 2026 12:00:00 GMT Psyche Digital COO Kelsey Parks recaps the SCAPE Durango book launch event at Maria's Reading Room, capturing some of Eric's sharpest live lines and the room's reaction to them. Long Now Releases the 'Incorruptible by Design' Talk: 'What if we redefined profit as maximizing human flourishing?' https://howisincorruptiblegoing.com/#2026-04-30-long-now-video-release 2026-04-30-long-now-video-release Thu, 30 Apr 2026 12:00:00 GMT The Long Now Foundation publishes the full video of Eric's April 7 talk with Denise Hearn on YouTube — bringing the live conversation to a much wider audience three weeks ahead of the book launch. Brad Feld: 'The Lean Startup helps you build a valuable company. Incorruptible is about how to protect it.' https://howisincorruptiblegoing.com/#2026-04-29-brad-feld-fireside-chat 2026-04-29-brad-feld-fireside-chat Wed, 29 Apr 2026 12:00:00 GMT Brad Feld writes about the connection between his Give First philosophy and Incorruptible, and announces a free virtual fireside chat with Eric Ries on April 29. Darin Glass on 'financial gravity': 'The leaders who resist it aren't choosing between mission and growth. They're holding both.' https://howisincorruptiblegoing.com/#2026-04-29-darin-glass-financial-gravity 2026-04-29-darin-glass-financial-gravity Wed, 29 Apr 2026 12:00:00 GMT Strategy and operations leader Darin Glass uses Incorruptible's 'financial gravity' framing to describe the leaders who resist mission drift while still growing. Rebecca Mark Applies 'financial gravity' to Insurance-Claim AI Startups — Eric: 'nice to see the concept being used in the wild' https://howisincorruptiblegoing.com/#2026-04-29-rebecca-mark-financial-gravity-wild 2026-04-29-rebecca-mark-financial-gravity-wild Wed, 29 Apr 2026 12:00:00 GMT Rebecca Mark uses Incorruptible's 'financial gravity' framework to compare three startups solving the same insurance-denial problem with very different capital structures — making the book's argument that the capital you choose decides what the company becomes. Eric amplifies on LinkedIn. Eric Ries on Patagonia 1991: 'It is coherent inside and out. It is structurally strong.' https://howisincorruptiblegoing.com/#2026-04-29-ries-patagonia-1991 2026-04-29-ries-patagonia-1991 Wed, 29 Apr 2026 12:00:00 GMT Eric posts a 1991 Patagonia catalog page — "Everything we make pollutes. Buy fewer items and buy things that last." — as a lived case study for Incorruptible's central argument: structural coherence is what lets a company tell the truth. SCAPE Durango: Intimate Book Launch with Eric Ries https://howisincorruptiblegoing.com/#2026-04-29-scape-durango-book-launch 2026-04-29-scape-durango-book-launch Wed, 29 Apr 2026 12:00:00 GMT The SW Colorado Accelerator Program hosts an exclusive 35-seat book launch with Eric Ries at Maria's Reading Room in Durango, exploring how to scale without losing what made a company great. Startup Grind: 'What's Next After Vibe Coding' https://howisincorruptiblegoing.com/#2026-04-28-startup-grind-vibe-coding 2026-04-28-startup-grind-vibe-coding Tue, 28 Apr 2026 12:00:00 GMT Eric joins Bubble Co-CEO Emmanuel Straschnov on the Breakout Stage at Startup Grind 2026 (Fox Theater, Redwood City) for a panel on closing the gap between AI-generated prototypes and production-ready systems. The panel runs 10:00–10:30 AM at Club Fox. Hacking HR LinkedIn Live: Why Good Companies Go Bad https://howisincorruptiblegoing.com/#2026-04-27-hacking-hr-linkedin-live 2026-04-27-hacking-hr-linkedin-live Mon, 27 Apr 2026 12:00:00 GMT Eric joins Hacking HR founder Enrique Rubio for a live conversation on LinkedIn, reaching a community of over one million HR and people leaders. Eric Ries: 'I helped Anthropic set up a Long Term Benefit Trust for exactly this reason' https://howisincorruptiblegoing.com/#2026-04-27-ries-anthropic-patagonia-governance 2026-04-27-ries-anthropic-patagonia-governance Mon, 27 Apr 2026 12:00:00 GMT Responding to a NYT op-ed on moral AI companies, Eric makes the Incorruptible argument in long form — that ethics aren't a necessary victim of success, and that real governance structures (Anthropic's Long Term Benefit Trust, Patagonia's Perpetual Purpose Trust) can protect a company's mission against financial gravity. HBS Professor Tatiana Sandino: 'I can't recommend the chat and the book highly enough' https://howisincorruptiblegoing.com/#2026-04-26-tatiana-sandino-hbs 2026-04-26-tatiana-sandino-hbs Sun, 26 Apr 2026 12:00:00 GMT Harvard Business School professor Tatiana Sandino — who recently hosted Eric in her Systems for Scaling Ventures class — endorses Incorruptible on LinkedIn and amplifies the upcoming free fireside with Brad Feld. Eric Ries on TikTok: 'Costco's founder, when his COO suggested raising the hot dog price...' https://howisincorruptiblegoing.com/#2026-04-26-tiktok-costco-hot-dog 2026-04-26-tiktok-costco-hot-dog Sun, 26 Apr 2026 12:00:00 GMT Eric tells the Costco hot dog story — what happened when the COO floated raising the price during the 2008 financial crisis. Costco is a featured case study in Incorruptible. USC Marshall Tech Fest: 'Winners received exclusive early copies of Incorruptible' https://howisincorruptiblegoing.com/#2026-04-26-usc-marshall-techfest-prizes 2026-04-26-usc-marshall-techfest-prizes Sun, 26 Apr 2026 12:00:00 GMT USC Marshall's High Tech Association recapped Tech Fest 2026 — two days of an AI Product Challenge and a Venture Pitch Competition — and noted that winners received advance copies of Incorruptible before its release. Eric reposted. Eric Ries on Finding Peak: 'We do not really own the organizations. We birthed them.' https://howisincorruptiblegoing.com/#2026-04-25-ryan-hanley-finding-peak 2026-04-25-ryan-hanley-finding-peak Sat, 25 Apr 2026 12:00:00 GMT Ryan Hanley hosts a 57-minute Incorruptible deep dive with a punchy Eric-quote cold-open laying out the book's core arguments — temptation grows with value created, the market doesn't reward creation, and structural defenses have to be built before they're needed. David Bland on Incorruptible: 'the direct impact of these company governance structures' https://howisincorruptiblegoing.com/#2026-04-24-david-bland-reading-incorruptible 2026-04-24-david-bland-reading-incorruptible Fri, 24 Apr 2026 12:00:00 GMT Reading Incorruptible mid-flight, strategist David Bland posts about noticing the imprint of corporate governance on the brands around him — Patagonia, Southwest, Boeing, Allbirds. Eric Ries reposts: 'Once you start seeing it you'll never unsee it.' Eric Ries on TikTok: 'I've been campaiging to support indies with the Incorruptible book launch' https://howisincorruptiblegoing.com/#2026-04-24-tiktok-indie-bookstore-day 2026-04-24-tiktok-indie-bookstore-day Fri, 24 Apr 2026 12:00:00 GMT On the eve of Independent Bookstore Day, Eric posts a TikTok inviting readers to celebrate at indies and to join the launch street team. Davide Ritorto: 'You're fighting gravity every day, inside a machine optimized to resist you' https://howisincorruptiblegoing.com/#2026-04-22-corporate-venturing-podcast-ritorto 2026-04-22-corporate-venturing-podcast-ritorto Wed, 22 Apr 2026 12:00:00 GMT Lamborghini innovation leader Davide Ritorto records a full Corporate Venturing Podcast episode with Eric Ries, landing on financial gravity as the force corporate innovation teams fight every day. Deanna Andersen: 'Compromise arrives dressed as momentum' https://howisincorruptiblegoing.com/#2026-04-22-deanna-andersen-fireside-quotes 2026-04-22-deanna-andersen-fireside-quotes Wed, 22 Apr 2026 12:00:00 GMT Growth partner Deanna Andersen captures five quotes from Eric Ries at the Boardy fireside chat, including 'Profit is the exhaust, not the engine' and 'The design of a company is a civic act.' Innovation Depot Live Stream with Eric Ries & Michael Testa https://howisincorruptiblegoing.com/#2026-04-22-innovation-depot-livestream 2026-04-22-innovation-depot-livestream Wed, 22 Apr 2026 12:00:00 GMT Innovation Depot in Birmingham hosts an in-person live stream with Eric Ries and Wunderfan co-founder Michael Testa discussing Incorruptible and building for long-term impact. Michael Brown: Eric Matched $18K to JuneteenthConf After a 16-Day MVP Launch https://howisincorruptiblegoing.com/#2026-04-22-michael-brown-juneteenth-match 2026-04-22-michael-brown-juneteenth-match Wed, 22 Apr 2026 12:00:00 GMT Synaptic Weave founder Michael Brown shares how Eric Ries privately matched $18,000 in donations to JuneteenthConf in 2020 — funding refurbished computers for Houston ISD kids and a post-bootcamp cohort. Anthony C Taylor: 'It's about designing your organization so the architecture itself keeps you honest' https://howisincorruptiblegoing.com/#2026-04-21-anthony-taylor-strategy-podcast 2026-04-21-anthony-taylor-strategy-podcast Tue, 21 Apr 2026 12:00:00 GMT Strategy executor Anthony C Taylor records a podcast conversation with Eric Ries on financial gravity, why governance deserves a seat at the strategy table, and how trust becomes structural capital when built into the architecture. Boardy AI: 'The Lean Startup taught how to build fast. Incorruptible asks the questions everyone forgot.' https://howisincorruptiblegoing.com/#2026-04-21-boardy-substack-review 2026-04-21-boardy-substack-review Tue, 21 Apr 2026 12:00:00 GMT Boardy AI publishes a full review of Incorruptible on Substack, arguing the book's framework becomes critical for AI companies where misaligned culture scales harmful decisions exponentially. Dan Heath: 'the best and most important business book of the year' https://howisincorruptiblegoing.com/#2026-04-21-dan-heath-best-business-book 2026-04-21-dan-heath-best-business-book Tue, 21 Apr 2026 12:00:00 GMT Made to Stick co-author Dan Heath emails his newsletter calling Incorruptible the best business book of the year, praising its practical blueprint for resisting financial gravity and noting it's 'downright negligent' for founders and executives not to read it. FranklinCovey: 'your culture is the problem — not your people' https://howisincorruptiblegoing.com/#2026-04-21-franklincovey-culture 2026-04-21-franklincovey-culture Tue, 21 Apr 2026 12:00:00 GMT On FranklinCovey's On Leadership podcast, Eric turns the standard senior-leader complaint inside out — the people aren't the problem; the leader is. Anna Gát Hosts Eric Ries at Interintellect: 'a wrong turn in how we build companies' https://howisincorruptiblegoing.com/#2026-04-21-interintellect-anna-gat-salon 2026-04-21-interintellect-anna-gat-salon Tue, 21 Apr 2026 12:00:00 GMT Interintellect founder Anna Gát hosts Eric for a salon discussion of Incorruptible, framing the book as an argument that mission abandonment is structural, not ethical. SME Strategy: 'why most best practices are quietly killing the companies that follow them' https://howisincorruptiblegoing.com/#2026-04-21-sme-strategy-best-practices 2026-04-21-sme-strategy-best-practices Tue, 21 Apr 2026 12:00:00 GMT Eric joins SME Strategy for a 30-minute conversation arguing that the governance 'best practices' taught as inevitable natural laws of capitalism are value-destroying — and that the academic evidence says so. Cian McLoughlin: 'don't simply build to make a sale — build something worth protecting' https://howisincorruptiblegoing.com/#2026-04-20-cian-mcloughlin-build-worth-protecting 2026-04-20-cian-mcloughlin-build-worth-protecting Mon, 20 Apr 2026 12:00:00 GMT Bestselling author and LinkedIn Top Voice Cian McLoughlin connects Incorruptible to his startup mentoring at Macquarie University, warning that AI founders face financial gravity on potential, not just profit. PCDN Social Change Career Podcast Livestream: Financial Gravity and Governance https://howisincorruptiblegoing.com/#2026-04-20-pcdn-social-change-podcast 2026-04-20-pcdn-social-change-podcast Mon, 20 Apr 2026 12:00:00 GMT Eric Ries joins the PCDN Social Change Career Podcast for a livestream discussion on structural corruption, financial gravity, the Long-Term Stock Exchange, and how to become an incorruptible force for good. Skin in the Game: 'Saying startups fail because they run out of money is like saying planes crash because gravity pulls down' https://howisincorruptiblegoing.com/#2026-04-20-skin-in-the-game-podcast 2026-04-20-skin-in-the-game-podcast Mon, 20 Apr 2026 12:00:00 GMT Eric Ries joins Florida Funders' Skin in the Game podcast for a candid conversation on early failures, what actually makes an MVP valid, why vibe coding could be a ticking time bomb, and a preview of Incorruptible. Eric Ries with Shaharose Charania (Unshackled): 'It's always too early until it's too late' https://howisincorruptiblegoing.com/#2026-04-17-eric-ries-show-investment-case 2026-04-17-eric-ries-show-investment-case Fri, 17 Apr 2026 12:00:00 GMT Live Investment Case conversation between Eric and Unshackled Ventures partner Shaharose Charania, using Anthropic's Pentagon stand as the centerpiece for pre-committed structural defenses (PBC, LTBT) that let principled companies walk away from money. Eric Ries on TikTok: 'It wasn't a party. It was a wake.' https://howisincorruptiblegoing.com/#2026-04-17-tiktok-founder-ousted 2026-04-17-tiktok-founder-ousted Fri, 17 Apr 2026 12:00:00 GMT Eric tells the story of a founder ousted by investors despite making them billions, with a thousand employees honoring him at what felt like a wake. Humans in the Loop Podcast Announces Eric Ries Episode on Incorruptible Organisations https://howisincorruptiblegoing.com/#2026-04-16-humans-in-the-loop-podcast 2026-04-16-humans-in-the-loop-podcast Thu, 16 Apr 2026 12:00:00 GMT Seb Agertoft announces an upcoming Humans in the Loop podcast episode on incorruptible organisations with Eric Ries. Kim Scott: 'one of the most important books I've read in the last decade' https://howisincorruptiblegoing.com/#2026-04-16-kim-scott-radical-candor-podcast 2026-04-16-kim-scott-radical-candor-podcast Thu, 16 Apr 2026 12:00:00 GMT Radical Candor author Kim Scott says she's been thinking about Incorruptible since she read it, and announces Eric is joining the Radical Candor podcast next week. Textbook Ventures Virtual Fireside Chat: 'latest thinking from the Lean Startup guru' https://howisincorruptiblegoing.com/#2026-04-16-textbook-ventures-fireside 2026-04-16-textbook-ventures-fireside Thu, 16 Apr 2026 12:00:00 GMT Textbook Ventures hosts a virtual fireside chat with Eric Ries to discuss Incorruptible, moderated by Jeremy Kagan. Summation Podcast: Eric Ries on why 'bad governance' outperforms https://howisincorruptiblegoing.com/#2026-04-14-auren-hoffman-summation-podcast 2026-04-14-auren-hoffman-summation-podcast Tue, 14 Apr 2026 12:00:00 GMT Auren Hoffman hosts Eric Ries on the Summation podcast to discuss why companies with bad governance can outperform those with good governance, and why capital is a gravitational force that bends companies away from their mission. Blogternator Review: Incorruptible by Eric Ries https://howisincorruptiblegoing.com/#2026-04-14-blogternator-book-review 2026-04-14-blogternator-book-review Tue, 14 Apr 2026 12:00:00 GMT Venkataraman Ganesan, a voracious reader with 800+ book reviews, calls Incorruptible a hard-hitting and iconoclastic handbook. The review highlights Financial Gravity, Spiritual Holding Companies, and the Costco hot dog example. Andrew D'Souza Hosts AI-Moderated Fireside Chat with Eric Ries https://howisincorruptiblegoing.com/#2026-04-14-boardy-fireside-dsouza 2026-04-14-boardy-fireside-dsouza Tue, 14 Apr 2026 12:00:00 GMT Clearco founder Andrew D'Souza hosts a fireside chat between Eric Ries and Boardy AI, discussing mission-driven companies, architecting purpose from day one, and what AI changes about building with integrity. Morgenstern Books, Bloomington: Eric Ries Joins Virtually for an In-Store Author Event https://howisincorruptiblegoing.com/#2026-04-14-morgenstern-books-bloomington 2026-04-14-morgenstern-books-bloomington Tue, 14 Apr 2026 12:00:00 GMT Independent bookstore Morgenstern Books in Bloomington, Indiana hosts an in-store author event for Incorruptible — Eric appearing virtually, moderated by Erik Coyne (Chancellor of Ivy Tech Bloomington), in partnership with Ivy Tech's Gayle & Bill Cook Center for Entrepreneurship and the South Central Indiana SBDC. Venky on Goodreads: 'a hard hitting, genuine and iconoclastic handbook' https://howisincorruptiblegoing.com/#2026-04-14-venky-goodreads-review 2026-04-14-venky-goodreads-review Tue, 14 Apr 2026 12:00:00 GMT Established Goodreads reviewer Venky publishes a substantive 4-star advance review of Incorruptible from his NetGalley copy. IO2026 Summit: Virtual Fireside Chat https://howisincorruptiblegoing.com/#2026-04-13-io2026-summit 2026-04-13-io2026-summit Mon, 13 Apr 2026 12:00:00 GMT Eric joins the Inside Outside Innovation Summit at the Sheldon Museum of Art in Lincoln, Nebraska for a virtual fireside chat, unpacking the principles behind building organizations where mission is embedded in the operating system rather than added as an afterthought. Silicon Prairie News Covers Eric's IO2026 Fireside Chat https://howisincorruptiblegoing.com/#2026-04-13-silicon-prairie-io2026-photo 2026-04-13-silicon-prairie-io2026-photo Mon, 13 Apr 2026 12:00:00 GMT Silicon Prairie News posts a photo of Eric speaking at the IO2026 Summit in Lincoln, Nebraska. Steve Jones: 'a must-read for anyone building or financing new businesses' https://howisincorruptiblegoing.com/#2026-04-13-steve-jones-proof-listener 2026-04-13-steve-jones-proof-listener Mon, 13 Apr 2026 12:00:00 GMT VeilStream CEO Steve Jones, who volunteered as a proof-listener, reviews the book and connects it to the failure of Mountain Equipment Co-op. Reid Hoffman endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-12-endorsement-reid-hoffman 2026-04-12-endorsement-reid-hoffman Sun, 12 Apr 2026 12:00:00 GMT LinkedIn co-founder Reid Hoffman calls Incorruptible a must-read for anyone who recognizes the importance of trustworthy institutions for a thriving democracy. Will Preble endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-12-reader-will-preble 2026-04-12-reader-will-preble Sun, 12 Apr 2026 12:00:00 GMT Covenant Labs founder Will Preble read an advance copy. Taylor Guitars: What Employee Ownership Actually Looks Like https://howisincorruptiblegoing.com/#2026-04-12-ries-taylor-guitars 2026-04-12-ries-taylor-guitars Sun, 12 Apr 2026 12:00:00 GMT Eric shares Brian Boland's post about Taylor Guitars, calling them 'one of my favorite companies I got to meet thanks to Incorruptible — who have put craft at the center of their ownership structure and are thriving as a result.' All People Powered: Eric Ries Judges $30K Pitch Contest in Oakland https://howisincorruptiblegoing.com/#2026-04-11-all-people-powered-oakland 2026-04-11-all-people-powered-oakland Sat, 11 Apr 2026 12:00:00 GMT Eric serves as a judge at the All People Powered concert and pitch competition inside the Co-Founders hip-hop musical at Calvin Simmons Theatre in Oakland, California. Described as 'Soul Beat meets Shark Tank,' three Bay Area startups compete for $30,000 in funding. The event blends entrepreneurship, music, and community — a fitting showcase for the book's argument that business can be a force for good. Andrew Keen on Incorruptible: 'an important argument to get us away from this personality-driven cult' https://howisincorruptiblegoing.com/#2026-04-11-keen-on-incorruptible 2026-04-11-keen-on-incorruptible Sat, 11 Apr 2026 12:00:00 GMT Andrew Keen and his weekly co-host Keith Teare spend ~9 minutes (26:39–35:43 in the episode) discussing Incorruptible — Andrew teasing his upcoming Keen On interview with Eric, advocating the book's structural argument, and walking through the Patagonia, Mondragon, and Berkeley Bowl examples Eric uses. Purpose Pledge Fireside Chat: 'stockpile trust' https://howisincorruptiblegoing.com/#2026-04-11-purpose-pledge-fireside 2026-04-11-purpose-pledge-fireside Sat, 11 Apr 2026 12:00:00 GMT Eric joins Purpose Pledge for a fireside chat. Ann Armbrecht of the Sustainable Herbs Initiative shared detailed highlights on LinkedIn. Mark Cuban endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-10-endorsement-mark-cuban 2026-04-10-endorsement-mark-cuban Fri, 10 Apr 2026 12:00:00 GMT Investor and entrepreneur Mark Cuban calls Incorruptible a playbook for founders to avoid inevitable pitfalls. Stephanie Lepp endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-10-reader-stephanie-lepp 2026-04-10-reader-stephanie-lepp Fri, 10 Apr 2026 12:00:00 GMT Stephanie Lepp read an advance copy. SEED SPOT Fireside Chat with Eric Ries https://howisincorruptiblegoing.com/#2026-04-10-seed-spot-fireside 2026-04-10-seed-spot-fireside Fri, 10 Apr 2026 12:00:00 GMT Eric joins SEED SPOT CEO Shannon McGhee for an interactive Zoom conversation on mission drift, strategic advantage, and the ideas behind Incorruptible. Todd Greer: 'the most radical idea in business isn't disruption. It's integrity.' https://howisincorruptiblegoing.com/#2026-04-10-todd-greer-linkedin-review 2026-04-10-todd-greer-linkedin-review Fri, 10 Apr 2026 12:00:00 GMT Todd Greer, Executive Director of Innovation Portal, writes a detailed LinkedIn review of Incorruptible. Seth Godin endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-09-endorsement-seth-godin 2026-04-09-endorsement-seth-godin Thu, 09 Apr 2026 12:00:00 GMT Seth Godin says Incorruptible will first inform and infuriate you, then help you see a path forward — and that it should be required reading for anyone who manages or has a manager. James Birchler Converts NICER to a PBC — Eric Ries Joins Advisory Board https://howisincorruptiblegoing.com/#2026-04-09-james-birchler-pbc-conversion 2026-04-09-james-birchler-pbc-conversion Thu, 09 Apr 2026 12:00:00 GMT James Birchler converted his company NICER to a Public Benefit Corporation after reading the book. Eric joined their advisory board. Rumman Chowdhury endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-09-reader-rumman-chowdhury 2026-04-09-reader-rumman-chowdhury Thu, 09 Apr 2026 12:00:00 GMT Former US Science Envoy for AI Rumman Chowdhury read an advance copy. Eric Ries: How a Founder Named the Book https://howisincorruptiblegoing.com/#2026-04-09-ries-naming-the-book-video 2026-04-09-ries-naming-the-book-video Thu, 09 Apr 2026 12:00:00 GMT Eric shares the story of how a founder gifted him the title of his new book during an emotional conversation. Daniel H. Pink endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-08-endorsement-daniel-pink 2026-04-08-endorsement-daniel-pink Wed, 08 Apr 2026 12:00:00 GMT Bestselling author Daniel Pink calls Incorruptible the only business book he's ever read that weaves fiduciary duty and human flourishing into a single convincing argument. Enrique Rubio: 'The Lean Startup changed how I think about building organizations' https://howisincorruptiblegoing.com/#2026-04-08-enrique-rubio-hacking-hr 2026-04-08-enrique-rubio-hacking-hr Wed, 08 Apr 2026 12:00:00 GMT Hacking HR founder Enrique Rubio shares his personal connection to Eric's work ahead of their April 27 LinkedIn Live. Marco Marinucci endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-08-reader-marco-marinucci 2026-04-08-reader-marco-marinucci Wed, 08 Apr 2026 12:00:00 GMT Mind the Bridge founder Marco Marinucci, who hosted Eric at the OGR Torino Scaleup Summit, read an advance copy. Eric Ries: 'If it's easier than ever to build, what's actually worth building?' https://howisincorruptiblegoing.com/#2026-04-08-ries-extern-yc-conversation 2026-04-08-ries-extern-yc-conversation Wed, 08 Apr 2026 12:00:00 GMT Eric joins Extern for a conversation with Matt Wilkerson from the Y Combinator community, spending time with students learning AI tools. The Ageless Warrior Lab Podcast: Building Companies That Promote Prosperity With a Purpose https://howisincorruptiblegoing.com/#2026-04-07-david-meyer-ageless-warrior 2026-04-07-david-meyer-ageless-warrior Tue, 07 Apr 2026 12:00:00 GMT David Meyer interviews Eric for episode 39 of The Ageless Warrior Lab, exploring how martial arts principles of constant enhancement connect to building incorruptible companies. Kim Scott endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-07-endorsement-kim-scott 2026-04-07-endorsement-kim-scott Tue, 07 Apr 2026 12:00:00 GMT Radical Candor author Kim Scott endorses Incorruptible as essential for founders building companies that will last a hundred years. Lomit Patel: 'His mentorship shaped how we build products and companies' https://howisincorruptiblegoing.com/#2026-04-07-lomit-patel-mentorship 2026-04-07-lomit-patel-mentorship Tue, 07 Apr 2026 12:00:00 GMT Lean AI author Lomit Patel, who wrote his book as part of The Lean Startup series, shares why trust is the ultimate startup asset. Long Now Foundation: Incorruptible by Design https://howisincorruptiblegoing.com/#2026-04-07-long-now-talk 2026-04-07-long-now-talk Tue, 07 Apr 2026 12:00:00 GMT Eric takes the stage at the Long Now Foundation's Cowell Theater at Fort Mason Center in San Francisco as part of the Long Now Talks series — a legendary program launched by Stewart Brand in 02003 that has hosted over 400 leading thinkers on civilization-scale ideas. Moderated by Denise Hearn, Long Now's Director of Strategic Initiatives, the sold-out evening talk explores how today's organizational design choices become either tomorrow's liberating structures or inherited constraints. Ries argues that corruption isn't a moral failing — it's a structural one — and that the solution lies in designing governance mechanisms that are genuinely incorruptible. The Long Now Foundation, famous for thinking on 10,000-year timescales, provides the perfect venue for this argument about building things that last. Eric Ries on TikTok: 'organizations we build are literally alive' https://howisincorruptiblegoing.com/#2026-04-07-tiktok-super-organisms 2026-04-07-tiktok-super-organisms Tue, 07 Apr 2026 12:00:00 GMT Eric posts a clip from his chat with the Post-Exit Founders community on TikTok. Scott Cook endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-06-endorsement-scott-cook 2026-04-06-endorsement-scott-cook Mon, 06 Apr 2026 12:00:00 GMT Intuit cofounder Scott Cook calls Incorruptible the sequel to the most important business book of the 2010s, saying it should be considered founder malpractice not to read it. Kieran on Goodreads: 'Wish I'd had this before starting my company' https://howisincorruptiblegoing.com/#2026-04-06-kieran-goodreads 2026-04-06-kieran-goodreads Mon, 06 Apr 2026 12:00:00 GMT A founder reviewer wishes he'd read Incorruptible before starting his company. Brady Forrest endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-06-reader-brady-forrest 2026-04-06-reader-brady-forrest Mon, 06 Apr 2026 12:00:00 GMT Ignite Talks founder Brady Forrest read an advance copy. Jonah Lopin endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-04-reader-jonah-lopin 2026-04-04-reader-jonah-lopin Sat, 04 Apr 2026 12:00:00 GMT Crayon CEO Jonah Lopin read an advance copy. Frances Frei endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-03-endorsement-frances-frei 2026-04-03-endorsement-frances-frei Fri, 03 Apr 2026 12:00:00 GMT Harvard Business School professor Frances Frei calls the book both a moral compass and a practical playbook. Eric Ries on TikTok: 'Trust is the most underrated asset in business' https://howisincorruptiblegoing.com/#2026-04-03-tiktok-trust-underrated 2026-04-03-tiktok-trust-underrated Fri, 03 Apr 2026 12:00:00 GMT Eric posts about trust as a business asset on TikTok. CU Boulder: Startups & Sandwiches https://howisincorruptiblegoing.com/#2026-04-02-cu-boulder-talk 2026-04-02-cu-boulder-talk Thu, 02 Apr 2026 12:00:00 GMT Eric joins the Deming Center for Entrepreneurship at the Leeds School of Business in Boulder, Colorado for the final installment of the spring 2026 Startups & Sandwiches series. Students gathered in Koelbel 218 for a virtual visit covering the ideas behind Incorruptible. Ries challenged the audience to reconsider the foundations of modern business, arguing that shareholder primacy is 'an idea that has basically caused its own intellectual collapse' and that there is now good evidence for how to build organizations that stay true to human flourishing over the long term. Brandon Fong: 'I told Eric Ries I felt like puking after reading his book' https://howisincorruptiblegoing.com/#2026-04-01-brandon-fong-red-pill 2026-04-01-brandon-fong-red-pill Wed, 01 Apr 2026 12:00:00 GMT Brandon Fong compares reading Incorruptible to Neo taking the red pill. His interview with Eric on Beyond Curious drops May 26. Ken Chenault endorses Incorruptible https://howisincorruptiblegoing.com/#2026-04-01-endorsement-ken-chenault 2026-04-01-endorsement-ken-chenault Wed, 01 Apr 2026 12:00:00 GMT Former American Express CEO Ken Chenault praises the book for demonstrating how mission-driven leadership helps organizations withstand the test of time. New Books Network: Incorruptible https://howisincorruptiblegoing.com/#2026-04-01-new-books-network 2026-04-01-new-books-network Wed, 01 Apr 2026 12:00:00 GMT Richard Lucas interviews Eric for the New Books Network's Entrepreneurship & Leadership channel, calling it 'a vital framework for leaders aiming to build enduring, ethical, and successful organizations' and 'a conversation every entrepreneur, founder, and business leader needs to hear.' American College of Governance Counsel Podcast https://howisincorruptiblegoing.com/#2026-03-31-acgc-podcast 2026-03-31-acgc-podcast Tue, 31 Mar 2026 12:00:00 GMT Eric sits down with the American College of Governance Counsel to make the case for long-term governance reform, applying the book's framework to the specific concerns of corporate governance professionals — the people who actually draft the charters, bylaws, and accountability structures that determine how companies behave over decades. Boardroom Governance Podcast: 'one of my biggest fears was how governance experts would react' https://howisincorruptiblegoing.com/#2026-03-31-boardroom-governance-podcast 2026-03-31-boardroom-governance-podcast Tue, 31 Mar 2026 12:00:00 GMT Eric joins governance expert Evan Epstein for episode 204 of the Boardroom Governance podcast. Epstein called the book 'thoughtful, provocative, and highly relevant for anyone thinking seriously about governance, incentives, and building institutions that last.' Leslie Feinzaig endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-30-reader-leslie-feinzaig 2026-03-30-reader-leslie-feinzaig Mon, 30 Mar 2026 12:00:00 GMT Graham & Walker GP Leslie Feinzaig read an advance copy. Nina de Korte: Corruption as a Structural Failure https://howisincorruptiblegoing.com/#2026-03-28-nina-de-korte-stewardship 2026-03-28-nina-de-korte-stewardship Sat, 28 Mar 2026 12:00:00 GMT Steward ownership advocate Nina de Korte discusses how Incorruptible frames corporate corruption as structural rather than ethical — connecting the book's thesis about ownership, incentives, and accountability to the growing movement for steward-owned companies. Andy Rachleff endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-26-endorsement-andy-rachleff 2026-03-26-endorsement-andy-rachleff Thu, 26 Mar 2026 12:00:00 GMT Wealthfront and Benchmark Capital cofounder Andy Rachleff calls Incorruptible the most practical guide to keeping a company mission-driven as it scales, at a time when Silicon Valley feels increasingly mercenary. Eric Ries on TikTok: 'Would you walk away from $200M for your principles?' https://howisincorruptiblegoing.com/#2026-03-26-tiktok-walk-away-200m 2026-03-26-tiktok-walk-away-200m Thu, 26 Mar 2026 12:00:00 GMT Eric discusses the Anthropic story and principled companies walking away from money on TikTok. Former NPR Host Ari Shapiro Reviews Incorruptible https://howisincorruptiblegoing.com/#2026-03-25-ari-shapiro-review 2026-03-25-ari-shapiro-review Wed, 25 Mar 2026 12:00:00 GMT Former NPR host Ari Shapiro reviews Incorruptible. He's been 'telling everyone I know about it.' Janice Fraser endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-24-reader-janice-fraser 2026-03-24-reader-janice-fraser Tue, 24 Mar 2026 12:00:00 GMT Janice Fraser read an advance copy. Eric Ries on Shareholder Primacy https://howisincorruptiblegoing.com/#2026-03-24-ries-shareholder-primacy-video 2026-03-24-ries-shareholder-primacy-video Tue, 24 Mar 2026 12:00:00 GMT Eric posts a short video on LinkedIn critiquing shareholder primacy. Robert I. Sutton endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-21-endorsement-robert-sutton 2026-03-21-endorsement-robert-sutton Sat, 21 Mar 2026 12:00:00 GMT Stanford professor Robert Sutton says Incorruptible destroys the myth that only sleazy founders get rich, showing how to build humane, ethical, money-making companies. Dmytro Grechko endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-21-reader-dmytro-grechko 2026-03-21-reader-dmytro-grechko Sat, 21 Mar 2026 12:00:00 GMT Deskree founder Dmytro Grechko read an advance copy. Kendra Koch: 'the best work coming out of Silicon Valley' https://howisincorruptiblegoing.com/#2026-03-20-kendra-koch-recommendation 2026-03-20-kendra-koch-recommendation Fri, 20 Mar 2026 12:00:00 GMT Divergently founder and TEDx speaker Kendra Koch calls Incorruptible the best work coming out of Silicon Valley today, referencing Patagonia and Costco as proof that companies can do good while being successful. Matt Blumberg endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-19-endorsement-matt-blumberg 2026-03-19-endorsement-matt-blumberg Thu, 19 Mar 2026 12:00:00 GMT Matt Blumberg says every founder eventually faces the board meeting where the mission is on the table, and this book helps you walk out with your soul intact. Cate Hall endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-19-reader-cate-hall 2026-03-19-reader-cate-hall Thu, 19 Mar 2026 12:00:00 GMT Cate Hall read an advance copy. Curran Dwyer endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-17-reader-curran-dwyer 2026-03-17-reader-curran-dwyer Tue, 17 Mar 2026 12:00:00 GMT Enai founder Curran Dwyer read an advance copy — and reincorporated as a PBC. Eric Ries on TikTok: Seth Goldman on Mission-Driven Founding https://howisincorruptiblegoing.com/#2026-03-17-tiktok-seth-goldman-just-ice-tea 2026-03-17-tiktok-seth-goldman-just-ice-tea Tue, 17 Mar 2026 12:00:00 GMT Eric shares a clip featuring Honest Tea co-founder Seth Goldman on being a mission-driven founder, highlighting how Goldman started Just Ice Tea after Coca-Cola discontinued Honest Tea. Leah Solivan endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-16-endorsement-leah-solivan 2026-03-16-endorsement-leah-solivan Mon, 16 Mar 2026 12:00:00 GMT TaskRabbit founder Leah Solivan calls the book the one she wishes she'd had while building her company. Technovation: Why Good Companies Go Bad https://howisincorruptiblegoing.com/#2026-03-16-technovation-podcast 2026-03-16-technovation-podcast Mon, 16 Mar 2026 12:00:00 GMT Eric joins Metis Strategy president Peter High for episode 1063 of the Technovation podcast, arguing that corporate corruption rarely begins with bad actors — it emerges from organizational design, governance structures, incentives, and metrics that gradually push companies away from their original mission. High and Ries explore organizations as 'superorganisms' with collective intelligence and moral character. Penguin UK Editor: 'a truly radical book' https://howisincorruptiblegoing.com/#2026-03-15-penguin-uk-announcement 2026-03-15-penguin-uk-announcement Sun, 15 Mar 2026 12:00:00 GMT Matt James, Commissioning Editor at Bonnier Books UK, announces the Penguin Random House UK edition of Incorruptible, calling it 'a truly radical book which uncovers the urgent need for purpose-driven business in a world lacking integrity.' The UK edition publishes May 28, two days after the US launch. Kieran Snyder endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-13-endorsement-kieran-snyder 2026-03-13-endorsement-kieran-snyder Fri, 13 Mar 2026 12:00:00 GMT Textio founder Kieran Snyder says the book would have helped her structure her company better and make more accountable leadership decisions as it grew. Esben Kran endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-13-reader-esben-kran 2026-03-13-reader-esben-kran Fri, 13 Mar 2026 12:00:00 GMT Seldon Lab president Esben Kran read an advance copy. LinkedIn Live: Can Founders Win Big and Stay Principled? https://howisincorruptiblegoing.com/#2026-03-12-unshackled-linkedin-live 2026-03-12-unshackled-linkedin-live Thu, 12 Mar 2026 12:00:00 GMT Eric joins Unshackled Ventures partner Shaherose Charania for a live conversation on LinkedIn exploring whether the pressure to scale and the pressure to stay principled are truly in conflict — or whether incorruptible design makes them the same thing. Eli Luberoff endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-10-endorsement-eli-luberoff 2026-03-10-endorsement-eli-luberoff Tue, 10 Mar 2026 12:00:00 GMT Desmos founder Eli Luberoff calls it a timely reminder that enshittification is a choice, not an inevitability, and that there is a better way. OGR Torino Scaleup Summit: 'What's Next After Lean — Building Incorruptible Companies' https://howisincorruptiblegoing.com/#2026-03-10-ogr-torino-scaleup-summit 2026-03-10-ogr-torino-scaleup-summit Tue, 10 Mar 2026 12:00:00 GMT Eric delivers a fireside chat at OGR Torino in Turin, Italy as part of the Scaleup Summit, sharing reflections on the relationship between innovation, sustainable growth, and long-term vision. The event launches OGR Bridging Growth — a six-month program by Fondazione CRT and Mind the Bridge to accelerate 15 startups internationally, culminating in a CEO Retreat in Silicon Valley. Ries previews themes from Incorruptible, arguing that the systems designed to build companies often end up destroying their souls. Long Now's Denise Hearn: 'a tour de force' https://howisincorruptiblegoing.com/#2026-03-08-denise-hearn-linkedin 2026-03-08-denise-hearn-linkedin Sun, 08 Mar 2026 12:00:00 GMT Denise Hearn, who later moderated Eric's sold-out Long Now talk, shares her review on LinkedIn. Seth Levine endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-06-endorsement-seth-levine 2026-03-06-endorsement-seth-levine Fri, 06 Mar 2026 12:00:00 GMT VC Seth Levine says Ries does a masterful job of outlining an even bolder view for the future of business beyond shareholder primacy. Melissa Sherman endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-06-reader-melissa-sherman 2026-03-06-reader-melissa-sherman Fri, 06 Mar 2026 12:00:00 GMT Corporate attorney Melissa Sherman read an advance copy. Denise Hearn endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-05-reader-denise-hearn 2026-03-05-reader-denise-hearn Thu, 05 Mar 2026 12:00:00 GMT Denise Hearn, who later moderated Eric's Long Now talk, read an advance copy. Steve Newman endorses Incorruptible https://howisincorruptiblegoing.com/#2026-03-02-reader-steve-newman 2026-03-02-reader-steve-newman Mon, 02 Mar 2026 12:00:00 GMT Steve Newman read an advance copy. Manan Mehta endorses Incorruptible https://howisincorruptiblegoing.com/#2026-02-28-reader-manan-mehta 2026-02-28-reader-manan-mehta Sat, 28 Feb 2026 12:00:00 GMT Unshackled Ventures founding partner Manan Mehta read an advance copy. Tim O'Reilly endorses Incorruptible https://howisincorruptiblegoing.com/#2026-02-27-endorsement-tim-oreilly 2026-02-27-endorsement-tim-oreilly Fri, 27 Feb 2026 12:00:00 GMT O'Reilly Media founder Tim O'Reilly calls the book a good place to start if you want the world to be a better place. Hiten Shah endorses Incorruptible https://howisincorruptiblegoing.com/#2026-02-25-reader-hiten-shah 2026-02-25-reader-hiten-shah Wed, 25 Feb 2026 12:00:00 GMT Crazy Egg CEO Hiten Shah read an advance copy. Eric Ries on TikTok: Choose Business Growth That Makes You Strong https://howisincorruptiblegoing.com/#2026-02-25-tiktok-choose-growth 2026-02-25-tiktok-choose-growth Wed, 25 Feb 2026 12:00:00 GMT Eric posts a clip about choosing the right kind of business growth — growth that strengthens rather than compromises your company. Unshackled: 'Eric Ries Gave Us the Language. A Texas Town Gave Us the Proof.' https://howisincorruptiblegoing.com/#2026-02-23-unshackled-texas-town 2026-02-23-unshackled-texas-town Mon, 23 Feb 2026 12:00:00 GMT Unshackled Ventures publishes a detailed essay tying the book's themes to the real-world story of Danny Hicks at Plantible Foods in El Dorado, Texas — arguing that early decisions about values, incentives, and structure are not soft inputs but architectural choices that determine a company's trajectory. Eddie DeDomenico endorses Incorruptible https://howisincorruptiblegoing.com/#2026-02-22-reader-eddie-dedomenico 2026-02-22-reader-eddie-dedomenico Sun, 22 Feb 2026 12:00:00 GMT Eddie DeDomenico read an advance copy. Reid Hoffman: 'not just a super important business book — a work of business philosophy' https://howisincorruptiblegoing.com/#2026-02-18-reid-hoffman-business-philosophy 2026-02-18-reid-hoffman-business-philosophy Wed, 18 Feb 2026 12:00:00 GMT In their YouTube conversation, Reid Hoffman says Incorruptible has the gravitas of Built to Last but goes further — into a philosophical vision of humanist capitalism and what we're trying to do as human beings. Why Good Companies Go Bad — Eric Ries and Reid Hoffman https://howisincorruptiblegoing.com/#2026-02-18-reid-hoffman-conversation 2026-02-18-reid-hoffman-conversation Wed, 18 Feb 2026 12:00:00 GMT Eric and LinkedIn co-founder Reid Hoffman sit down for a candid conversation on The Eric Ries Show about which companies are failing under the pressures of success and scale — and the surprising tactics of companies that are withstanding that pressure and upholding their original missions. Hoffman, who endorsed the book as 'a must-read for anyone who recognizes the importance of trustworthy and enduring institutions for a thriving democracy,' brings his own experience building and investing in some of the world's most influential companies to the discussion. Thomas R. Eisenmann endorses Incorruptible https://howisincorruptiblegoing.com/#2026-02-13-endorsement-thomas-eisenmann 2026-02-13-endorsement-thomas-eisenmann Fri, 13 Feb 2026 12:00:00 GMT Harvard's Thomas Eisenmann calls Incorruptible Eric Ries at his most ambitious, arguing corruption results from institutional flaws that can be engineered away. Incorruptible.co Launches https://howisincorruptiblegoing.com/#2026-02-12-incorruptible-site-launch 2026-02-12-incorruptible-site-launch Thu, 12 Feb 2026 12:00:00 GMT Eric announces the launch of the official book website on LinkedIn, crediting design firm Wunderdogs and cover artist Marcus Gosling for translating the book's ideas about organizational integrity into a visual identity. The post sparks immediate pre-orders and a conversation about building mission-driven companies in the AI era. Mat Sherman: 'Build An Incorruptible Company' https://howisincorruptiblegoing.com/#2026-02-11-mat-sherman-substack 2026-02-11-mat-sherman-substack Wed, 11 Feb 2026 12:00:00 GMT Seedscout founder Mat Sherman writes about how Eric Ries invested $15K in his startup via a three-word email during COVID and became his mentor. Sherman describes the book as examining how successful companies abandon founding principles and offering structural approaches to resist the pressure to compromise. Tihomir Bajic endorses Incorruptible https://howisincorruptiblegoing.com/#2026-02-10-reader-tihomir-bajic 2026-02-10-reader-tihomir-bajic Tue, 10 Feb 2026 12:00:00 GMT Fifth Quarter Ventures GP Tihomir Bajic read an advance copy — and changed his investment thesis. Kent Beck endorses Incorruptible https://howisincorruptiblegoing.com/#2026-02-08-reader-kent-beck 2026-02-08-reader-kent-beck Sun, 08 Feb 2026 12:00:00 GMT Kent Beck read an advance copy. Vlada Bortnik endorses Incorruptible https://howisincorruptiblegoing.com/#2026-01-20-endorsement-vlada-bortnik 2026-01-20-endorsement-vlada-bortnik Tue, 20 Jan 2026 12:00:00 GMT Marco Polo founder Vlada Bortnik says the book had her in tears — not from sadness but because it gave her hope and proof that building something wildly successful and deeply good is possible. Mark Selleck endorses Incorruptible https://howisincorruptiblegoing.com/#2026-01-18-reader-mark-selleck 2026-01-18-reader-mark-selleck Sun, 18 Jan 2026 12:00:00 GMT Mark Selleck read an advance copy. Rand Fishkin endorses Incorruptible https://howisincorruptiblegoing.com/#2026-01-12-reader-rand-fishkin 2026-01-12-reader-rand-fishkin Mon, 12 Jan 2026 12:00:00 GMT SparkToro cofounder Rand Fishkin read an advance copy. Amy Burkhart, MD, RD on Incorruptible https://howisincorruptiblegoing.com/#2026-01-11-reader-amy-burkhart 2026-01-11-reader-amy-burkhart Sun, 11 Jan 2026 12:00:00 GMT Amy Burkhart, a physician and dietitian outside the corporate world, found the book both eye-opening and disheartening, but ultimately hopeful. Sana Gabula on Incorruptible https://howisincorruptiblegoing.com/#2026-01-11-reader-sana-gabula 2026-01-11-reader-sana-gabula Sun, 11 Jan 2026 12:00:00 GMT Sana Gabula says the book goes beyond cautionary tales to offer real structural protections for sustaining values across generations of leaders. Steve Kirkham on Incorruptible https://howisincorruptiblegoing.com/#2026-01-09-reader-steve-kirkham 2026-01-09-reader-steve-kirkham Fri, 09 Jan 2026 12:00:00 GMT Steve Kirkham, burned out by Silicon Valley's perverse incentives, says the book is the first thing to make him hopeful about the future of Silicon Valley in over a decade. Jessica Jackley endorses Incorruptible https://howisincorruptiblegoing.com/#2026-01-08-reader-jessica-jackley 2026-01-08-reader-jessica-jackley Thu, 08 Jan 2026 12:00:00 GMT Kiva founder Jessica Jackley read an advance copy. John Corcoran endorses Incorruptible https://howisincorruptiblegoing.com/#2026-01-02-reader-john-corcoran 2026-01-02-reader-john-corcoran Fri, 02 Jan 2026 12:00:00 GMT Former Clinton White House writer John Corcoran read an advance copy. Federico Nusymowicz on Incorruptible https://howisincorruptiblegoing.com/#2026-01-01-reader-federico-nusymowicz 2026-01-01-reader-federico-nusymowicz Thu, 01 Jan 2026 12:00:00 GMT Federico Nusymowicz says the book exposed 'financial gravity' as the force behind short-term decisions he's ashamed to have made, and plans structural remedies for his next venture. Manisha Snoyer on Incorruptible https://howisincorruptiblegoing.com/#2025-12-28-reader-manisha-snoyer 2025-12-28-reader-manisha-snoyer Sun, 28 Dec 2025 12:00:00 GMT Manisha Snoyer says the book gave her ideas for making Modulo's users direct participants in shaping the company's evolution. Emily Tate on Incorruptible https://howisincorruptiblegoing.com/#2025-12-27-reader-emily-tate 2025-12-27-reader-emily-tate Sat, 27 Dec 2025 12:00:00 GMT Emily Tate, who has lived through value extraction cycles at her own companies, says the book gave her criteria for what to look for in her next venture. Silvia Calvet Martin on Incorruptible https://howisincorruptiblegoing.com/#2025-12-27-reader-silvia-calvet-martin 2025-12-27-reader-silvia-calvet-martin Sat, 27 Dec 2025 12:00:00 GMT Silvia Calvet Martin plans to use the book's frameworks in her workshops with entrepreneurs and innovators. Cecilia Macaulay on Incorruptible https://howisincorruptiblegoing.com/#2025-12-24-reader-cecilia-macaulay 2025-12-24-reader-cecilia-macaulay Wed, 24 Dec 2025 12:00:00 GMT Cecilia Macaulay says the book woke her up to why one would want to create a life-giving business. Upendra Poranki on Incorruptible https://howisincorruptiblegoing.com/#2025-12-24-reader-upendra-poranki 2025-12-24-reader-upendra-poranki Wed, 24 Dec 2025 12:00:00 GMT Upendra Poranki, who became a product manager after reading The Lean Startup, says Incorruptible changed his understanding of how restraint and curation are acts of service. Zubin Desai on Incorruptible https://howisincorruptiblegoing.com/#2025-12-23-reader-zubin-desai 2025-12-23-reader-zubin-desai Tue, 23 Dec 2025 12:00:00 GMT Zubin Desai calls the book the first leadership book for founders that goes all the way, and is restructuring his own company into a Trust/For-Profit hybrid as a result. Shaherose Charania: 15 Years in the Making https://howisincorruptiblegoing.com/#2025-11-20-shaherose-linkedin-post 2025-11-20-shaherose-linkedin-post Thu, 20 Nov 2025 12:00:00 GMT Unshackled Ventures partner Shaherose Charania writes a deeply personal LinkedIn post tracing her 15-year relationship with Eric — from the early Lean Startup days and Women 2.0 / Founder Labs to this new partnership. She frames the collaboration around a conviction that purpose and performance are mutually reinforcing, not in tension. Eric Ries Joins Unshackled Ventures as 'Incorruptible' Partner https://howisincorruptiblegoing.com/#2025-11-20-unshackled-ventures-partner 2025-11-20-unshackled-ventures-partner Thu, 20 Nov 2025 12:00:00 GMT In one of the first public signals of the book's themes entering the venture world, Ries joins Unshackled Ventures in a new role explicitly named after the book. The partnership is built around a shared conviction that founders who care about both purpose and performance deserve support from day zero — bringing Lean Startup methodology, mission-definition guidance, and incorruptible governance principles to founders at the earliest stage. Ries's research for the book found that companies anchored in deep, durable missions are six times more likely to survive and consistently deliver superior long-term value creation.